Tag Archives: Customer Journey Map

How Does A Marketing Funnel Work?

How Do You Build A Marketing Funnel?

The human brain craves order and process. It operates in a structured way and understands step-by-step systems. A marketing funnel is just a way to make you think of your marketing in a visual way that helps you keep it organized in your mind.


FREE Checklist: How to Create a Sales & Marketing Funnel

When you logically talk to the brain in a way it can understand, you have a good chance of getting your business message across. This is why marketing funnels work so well for building your business, no matter what niche or market you are in.

Here’s how the different stages work from a marketing point of view.

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What You Need To Know About Your Buyer’s Journey

Understanding Your Buyer’s Journey

The process your ideal prospect takes to become a buyer is known as the buyer’s journey. Every buyer goes through a journey when making purchasing decisions regardless of what industry you are in.

For most businesses, your buyer’s journey covers 3 main stages:

  1. Awareness: The buyer has identified that they have a need or a problem.
  2. Consideration: The buyer starts searching for a solution to solve their problem.
  3. Decision: The buyer makes a choice based on the information they’ve gathered.

These stages define where the buyer is, and it goes to their intent. What are they intending to do? What do they do in order to choose to purchase?

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How To Create A Customer Journey Map

Designing Your Customer Journey Map

Customer Journey Map

It is easy for your prospects to become a customer?

Regardless of your industry, every buyer goes through a journey when making a purchasing decision. Understanding this journey will help you know what information to give them and when.

Creating a buyer journey map, or sales funnel, will be beneficial to you and your buyers.

The more you understand your buyer, the more you’ll be able to provide information and content to them so that they can make an informed buying decision toward purchasing your solution.

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