Tag Archives: Customer Journey Map

What You Need To Know About Your Buyer’s Journey

Understanding Your Buyer’s Journey

The process your ideal prospect takes to become a buyer is known as the buyer’s journey. Every buyer goes through a journey when making purchasing decisions regardless of what industry you are in.

For most businesses, your buyer’s journey covers 3 main stages:

  1. Awareness: The buyer has identified that they have a need or a problem.
  2. Consideration: The buyer starts searching for a solution to solve their problem.
  3. Decision: The buyer makes a choice based on the information they’ve gathered.

These stages define where the buyer is, and it goes to their intent. What are they intending to do? What do they do in order to choose to purchase?

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How To Create A Customer Journey Map

Designing Your Customer Journey Map

Customer Journey Map

It is easy for your prospects to become a customer?

Regardless of your industry, every buyer goes through a journey when making a purchasing decision. Understanding this journey will help you know what information to give them and when.

Creating a buyer journey map, or sales funnel, will be beneficial to you and your buyers.

The more you understand your buyer, the more you’ll be able to provide information and content to them so that they can make an informed buying decision toward purchasing your solution.

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