Understanding Your Buyer’s Journey
The process your ideal prospect takes to become a buyer is known as the buyer’s journey. Every buyer goes through a journey when making purchasing decisions regardless of what industry you are in.
For most businesses, your buyer’s journey covers 3 main stages:
- Awareness: The buyer has identified that they have a need or a problem.
- Consideration: The buyer starts searching for a solution to solve their problem.
- Decision: The buyer makes a choice based on the information they’ve gathered.
These stages define where the buyer is, and it goes to their intent. What are they intending to do? What do they do in order to choose to purchase?