The primary focus for all online businesses should be to continually improve customer retention. Unfortunately, many online marketers overlook this important activity in an endless quest for more traffic and new customers.
But the importance of customer retention can’t be ignored. The truth is that an existing customer is more likely to be your best buyer. In fact, studies have shown that 80% of your sales will come from 20% of your customers. So how do you retain those happy 20% and make them feel valued? The answer is by speaking their language – that is, understanding their needs in relation to your niche or industry so that they feel understood, not just talked at or to.
Emotional marketing basically means that you use various words, colours and images to evoke certain emotions in your audience. There’s an entire science involved in marketing that studies the effect of the colours, images and words and how they affect a prospective customer.
One of the ways a business builds its brand is to tug at the emotions of their audience. A business that has an emotional marketing strategy to communicate with its customers can build long-lasting, and mutually beneficial relationships that last for years.
The internet can be an impersonal business environment but when a business creates a solid customer relationship online they set themselves up for loyalty that can last for years. Even better than that, a real connection means that your customers will turn into raving fans who happily share your website and product recommendations with others!
If you have your own online business or you’re in the processes of building one, there are a number of specific ways available to you to build a customer relationship online. This, in turn, leads to increased sales and a thriving community built around you and your brand.