With the number of people going online increasing daily, it’s hard to overstate the advantages of digital marketing.
Digital marketing examples include SEO (search engine optimization), content marketing, social media marketing, pay-per-click advertising, affiliate marketing, native online ads, marketing automation, email marketing, and more. If you can do it using online technology, it’s digital marketing.
To run a successful business today you need a strategic digital marketing plan to make sure your branding and marketing will reach as many existing and potential customers as possible.
There are 3 types of digital media:
Owned Media: Any online asset that you control like your website or social media channels
Paid Media: Promoting your online content to improve traffic to your owned media assets
Earned Media: Customers recommending you by word of mouth or through social media
These 3 types of digital media marketing will boost your audience reach. Of course, it will vary the way your target audience encounters your brand. If you want to boost brand awareness and increase sales, you want a combination of all 3 to blend them into new marketing strategies. Continue reading →
These days, whether you have an online business or an offline business, you can’t ignore digital marketing if you want to keep ahead of your competition and remain in front of your customers.
Most people use their mobile devices to search for and find information about their problems, so if you’re not findable online it will be hard for you to compete in today’s digital world.
The benefits of digital marketing are not exclusive to big businesses with big budgets. Here are 9 digital marketing examples that are effective and don’t cost the earth to implement. Some don’t cost anything at all.