Tag Archives: Digital Marketing Tools

11 Key Digital Marketing Strategies For Every Business

What Are The Best Digital Marketing Strategies?

Digital Marketing StrategiesIn the current marketplace, whether you’re a brick-and-mortar business or a totally virtual business dealing in information products or services, you need to have some digital marketing strategies in place. It’s the way to get found and build your business.

It goes without saying that your business needs a website, an email list, and social media platforms to spread your message and sell your products or services. Once you have that, start developing a digital marketing strategy.

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A Beginner’s Guide To The 3 Types Of Digital Media

What Are The Three Types Of Digital Media?

To run a successful business today you need a strategic digital marketing plan to make sure your branding and marketing will reach as many existing and potential customers as possible.


There are 3 types of digital media:

  • Owned Media: Any online asset that you control like your website or social media channels
  • Paid Media: Promoting your online content to improve traffic to your owned media assets
  • Earned Media: Customers recommending you by word of mouth or through social media

3 types of digital media

These 3 types of digital media marketing will boost your audience reach. Of course, it will vary the way your target audience encounters your brand. If you want to boost brand awareness and increase sales, you want a combination of all 3 to blend them into new marketing strategies. Continue reading

3 Types Of Ads That Improve Your Conversion Rate

How To Improve Your Conversion Rate

To improve your conversion rate, you need to know what works with your audience and what doesn’t. Your potential customers have specific expectations, needs, wants and pain points. So make them an offer they can’t or won’t want to refuse!


Sometimes, it’s fine if people don’t convert the first time. Maybe they don’t have the money to buy your product or maybe they won’t need it until later. But a well-written ad copy with good visuals, intriguing offers, and a compelling call to action will stick in your customers’ minds. And they may come back later and convert.

Let’s look at three types of ads that can improve your conversion rate.

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7 Free Digital Marketing Tools From The Easter Bunny

7 Handy Digital Marketing Tools

OK, so I’m not really the Easter Bunny but I have got some handy digital marketing tools for youdigital marketing tools so you don’t have to go searching all over the web to find top digital marketing software. Easter isn’t the big gift-giving occasion like Christmas but it’s still regarded as the start of the spring buying season.

Your potential customers are out there and with the right tools and resources, the more reach, impact, leads and sales you’ll get.

These digital marketing tools below will help your online business not only over Easter, but for years to come.

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