Tag Archives: Directory of Ezines

7 Ways To Build Your Online Business & Get More Customers

How To Get More Customers To Buy From You

Every online business owner wants to get more customers. And to get more customers youget more customers have to get people to know, like and trust you. You have to demonstrate to your prospective customers that you are a genuine person who understands the wants and desires of your audience and can help them get those wants and desires.

But newcomers to the online business worry about positioning themselves as an authority or leader in their chosen niche. To build you online business you don’t have to be an expert. You just need to know a little more than your prospective customer and know how to help find the product or service that they are looking for. Here are 7 ways you can build your online business, get people to know, like and trust you and ultimately get more customers.

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5 Reasons Your Article Marketing Is Not Working

What Is Article Marketing and Does It Work?

Article marketing is the process of writing informative articles and placing them online article marketingwhere people will read them. The article should create curiosity so the reader will want to know more and therefore is motivated to visit your website from the link provided in your article.

When done correctly, article marketing can provide positive results in a very cost effective way. But when done incorrectly, it can be a huge waste of time, energy, and even money.

Here are 5 reasons why your article marketing may not be working:

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How To Buy Website Traffic

How To Buy Website Traffic 

Many people believe that all website traffic should be free, but this is not always true. It can How To Buy Website Trafficbe worth it to use paid traffic methods if you have a product that has been proven to convert very well.

In my last article, I looked at 6 ways to get free website traffic. To increase website traffic you need to combine proven free sources with proven paid sources. This will generate you high quality traffic from people who will join your list who will buy the products or services that you recommend.

When I buy website traffic, I use one main rule when deciding whether or not to use paid traffic:

If I am selling a product of my own, or if I am sending traffic to a page that focuses on selling a specific product, I will try paid traffic.

This means that I would send paid traffic to a sales page or a review page, but I would not send paid traffic to a blog, forum, article directory, or other information-style website.

Paid traffic should be reserved for situations where you are promoting something very specific that has already been proven to convert. Otherwise, stick with free traffic.

How To Buy Traffic to Your Website

You can buy traffic for your website with things like banner advertising, solo ads, re-marketing , pay-per-click and social media advertising.

Banner Advertising

Online banner advertising consists of rectangular advertisements which appear on websites. They all share the same common objective to encourage a viewer to click on the banner and then be taken to the advertisers website or squeeze page.

The cost of banner ads is calculated in two ways. One is for a set period of time (normally 30 days) and the other is for the number of impressions (ie, how often the ad is shown). If you are just starting to buy banners advertising, I would recommend that you opt for a set period of time. This way you know exactly how much you are spending over what period of time.

To save contacting loads of different websites to find out their rates, there are several ‘broker websites’ who provide all the information you need to buy traffic for your site with banner advertising. (See www.buysellads.com)

Solo Ads

One of the most effective ways to buy unique hits and build your list of potential customers is with solo ads. A solo ad is where your selling message is emailed by a solo ad vendor to a predetermined number of people on the vendor’s list who have already expressed an interest in your market. Your message is sent on its own, without any other messages or advertising, hence the name ‘solo’ ad.

Often a list owner will guarantee a set number of ‘clicks’. This means that they will send out your message to a pre-determined number of people and guarantee that these people will open your email message and ‘click’ on the link to your website or landing page.

Pay Per Click Advertising

Pay Per Click advertising is where you bid on search engine keyword words or phrases relevant to your target market. The more you bid (or pay) the higher your ad will appear in the listing. You pay when the ad is clicked.

You can control the number of paid clicks your website or landing page can receive in any given day. This is advantageous for the small online business owner as you will be able to control how much money that you are willing to spend on pay per click advertising each day.

Remarketing

Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads across the web or when they search on Google. When people leave your site without buying anything, for example, remarketing helps you connect with these potential customers again.

Ezine Advertising

An ezine is an online newsletter or magazine that is delivered to subscribers via email. Ezine advertising is the ultimate targeted website traffic tool as you can reach people who are already interested in your product or service.

The secret to success with ezine advertising is to match the content of the ezine to your offer. This means that if an ezine has a large readership it does not necessarily follow that it will appeal to your target audience. Sometimes, you are better to buy an advertisement in a smaller, more targeted, ezine which will get you better results and cost you less.

If you want to save time, money and effort with a proven ezine advertising service, check out the Directory of Ezines.

Free Website Traffic Mini Course

Anything you do online is pretty much useless if you you don’t know how to direct traffic to your website. It doesn’t matter how many pages you create, how much time you spend researching or how much content you write if you never get website traffic. Getting traffic is one thing but getting targeted traffic is another. You need people to to visit your website who are genuinely interested in your products and services. To find out how you can get highly targeted visitors to your website, this Free Traffic Mini Course will help you to solve your website traffic problem so that you find your ideal customers and sales.

Directory of Ezines

article marketing

Article Marketing Tips for Your Online Home Business

What is Article Marketing?

Article marketing is a popular method for getting traffic to your website. In many online markets, it is one of the best free marketing methods for reaching large quantities of targeted visitors.article marketing

If you are running an online home business, the best way to get people to know about your business is to give away information about your products and services  and article marketing effectively fulfils this task.

Article marketing works by you writing an article about the service and products provided by your online business  and submitting it to ‘free content’ submission websites.

How Does Article Marketing Work?

As a marketing source, your article will contain a link to your own website. When somebody has read your article, they may choose to click on the link and visit your website.  Having articles on the article directory website also makes them available to other webmasters who may wish to publish that article on their website.

If they do, your article will include a link back to your online home business website and anyone who reads the article on that site can still click on the link to visit your site .The more incoming links the website has, the more importance search engines attaches to it. This will then increase your website’s placement in the search results.

A well written article will catch the eyes and interest of your customers and keep them coming back for more. So what is the best way to get your articles to work for you and your online business?

Article Marketing Tips

Keywords and Keyword Phrases.

Your article must always be focused on the keywords and keyword phrases that are particular to your online business products or services. A keyword is the word or set of words that somebody will type into a search engine when looking for something on the internet.

Keyword Density.

Keyword density is the number of times a keyword or keyword phrase is used in your article. You don’t want too many, or else the article may not get published or too few, so that it does not get picked up by search engines. As a general rule, the accepted standard for a keyword density is between 3% and 5%, to get recognised by the search engines.

Good Article Content.

Articles marketing is about your online business and should be written well with correct spelling and good grammar. If you want people to see you as an authority in your chosen niche or market your work must well written and informative.

Linking to your website.

Article marketing will not usually generate huge volumes of traffic directly from article directories. Most article traffic comes via search engines. So why not just put the articles on your own online business website? Well, article directories already have built-in authority with search engines. This means pages on them will usually rank faster and easier than pages on websites with less authority – like your website. Thus, you can use an article directory as a marketing source to grab search engine traffic, which in turn, drives it to your article.

So how does article marketing drive traffic to your website? When you submit your writing to an article directory, you will have a resource box at the end of the article where you can provide a brief description about your online business and, most importantly, a link to it.

Your resource box is one of the most vital components of your entire article. If the resource box is boring or does not give readers a reason to click through to your online business website, they will leave without visiting it.

Article marketing can be extremely powerful for your online home business if done correctly. Some people write two or three articles, and then they give up, claiming article marketing is not effective because they got no traffic from it.

With article marketing, the greater the number of articles in circulation, the more exposure you will receive from both your article directory profile and author resource boxes. To get started you need to create about 10-15 articles that combine your keywords within the titles of each article as well as the actual content.

Article Marketing made easy

Article marketing is a very powerful technique to use to build visibility online. To submit articles on auto-pilot while you sleep and build traffic and sales the easy way, check out one of the best article marketing services used by the online ‘gurus’.

What is Article Marketing?

What is Article Marketing?

When you have an online business, you have to generate traffic to your website. article marketingOne of the many avenues really worth considering is that of article marketing.

Article marketing involves using content that is keyword rich, informal and easy to access to attract potential customers and visitors into your website. Keywords are the words or phrases that somebody will type into a search engine when looking for a product or service.

Article marketing is a technique to generate quality backlinks to your website quickly and easily and it is free marketing because it does not cost you anything to submit your article. Each article has a resource information box which goes at the end of the article. You can use this resource box to encourage readers to visit your website

Here are a few of the benefits associated with article marketing for your online business:

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Solo Ad Marketing -Part 2

Solo Ad Marketing (Part 2)

In Part 1 of this article series, we explained solo ad marketing.  As every online marketer solo ad marketingknows, it is vital to build a list of potential customers and buying customers to whom you can sell your products and services. To sell your products and services, you need to drive these customers to your website and one of the most effective ways to drive traffic to your website is with solo ad marketing. For a more detailed explanation of how a solo ad marketing works, please refer to Part 1 of this article.

There are two ways that you can send out solo ad traffic:

  1. Solo ad marketing via an independent online marketer (see part 1)
  2. Solo ad marketing via an Ezine publishe

Solo ad marketing via an Ezine publisher

Ezines are basically online newsletters or magazines sent to subscribers by email.  There are small ezines with a few hundred subscribers to large eznies with hundreds of thousands subscribers and there are topics on just about everything.

The great thing about solo ad advertising with ezines is that you can reach a large number of people who you already know have an interest in your product or service. The ezine publisher will send out your solo ad advertising independently of the ezine itself.

Using ezines is a really simple way to send out a solo ad advertising campaign to a target audience. You simply find the right ezine that is related to your product or service, write your copy, pay for the solo ad marketing campaign and the publisher will send it out to their subscriber list. And you know in advance they are interested in what you offer! Basically, you are using the ezine publisher’s list to boost your own list. The publisher already has a list of many subscribers and when he sends out your message to his entire list,  the publisher is, in effect, endorsing you and your business to his subscribers.

As there are so many ezines available, before you buy your solo ad campaign, you have to check that the ezine is right for you. To do this,  visit the publisher’s website and look at past editions of their ezine. Also, subscribe to their mailing list and read a few issues. If the ezine is aimed at your target audience it should be relevant to you and if it is not, why should it be relevant to your potential customers?  You have to sure that it is a quality publication that subscribers will look forward to receiving as your solo ad will be seen to come from the publication – not you.

With any solo ad, whether it is sent via an independent online marketer’s list or via an ezine subscriber list,  you must ensure that your ad is well written with clear benefits. Remember the objective of your solo ad marketing campaign  is to get the reader to click the link within your text, go to your website or landing page and provide you with their name and email so that they can be added to your prospect list.

SUCCESFUL SOLO AD MARKETING

Finding your way through the sheer number of ezines available online for your solo ad marketing campaign can take up a lot of time. If you want to save time and find proven lists — and get great discounts too — you need to be a member of the Directory of Ezines.

They have done all the research, negotiated the best prices and made finding super solo ads easy. In addition to the ezine directory, which provides all the information you will need from ezine name, subjects covered, circulation, costs, contact details etc, the DOE provides non-ezine advertising resources, a learning centre covering important online  marketing topics and one-on-one personal consulting with DOE owner and industry ‘guru’ Charlie Page.

To get a FREE copy of Charlie’s ebook ’Ezine Traffic Formula’ (normally worth $47) where you can learn more about solo ad marketing with ezine advertising Click Here.

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What is Solo Ad Marketing? (Part 1)

What is Solo Ad Marketing? (Part 1)

Every online business, to make money online, needs a mailing list of potential customers solo ad marketingwho will buy from them.

Building a list is hard work and it takes time to drive targeted traffic to your website.

One of the most effective ways to build your list of potential customers for your online business and drive traffic to your website is with solo ad marketing.

A solo ad (sometimes called a solo blast) is where your selling message is emailed by a  solo ad vendor to a predetermined number of people on the vendor’s list who have already expressed an interest in your market. Your message is sent on its own, without any other messages or advertising, hence the name solo ad marketing.

Solo ad advertising contains information about your product and service and has a link to your website or landing page. If the reader considers your message beneficial to them, they will click the link to find out more information. To receive more information, you ask the reader to provide their name and email address into a form on your website or landing page so that you can send it to them. Once they enter their information, they have given you permission to send them relevant information and this person is now a prospect on your list.

The advantages of solo ad marketing

The primary advantage of solo ad marketing is that it is the only message that a reader sees and, because the email has been sent by somebody (ie, the vendor) who the reader  knows and trusts, the email will have a much greater chance of being opened.

Solo ad marketing can cost more than other forms of online advertising, but if you have proven ad copy and if your website does convert visitors into prospects, solo ad marketing provides a very good return on your investment.

A solo ad is normally in a text format, just like a regular email, and because it is only sent to people who are interested in what you have to offer, you are communicating to an audience who are more likely to buy from you, or at the very least, have an interest in what you have to sell. For example, if your website sells golf accessories, you may have some success if you advertise with a sports or leisure magazine. However, your return on investment will be higher if you know that your message is going to people who are specifically interested in golf and golf alone.

There are two ways that you can send out solo ad traffic:

  1. Solo ad marketing via an independent online marketer 
  2. Solo ad marketing via an Ezine publisher

This first article deals with solo ad marketing via an independent online marketer who already has a big list of subscribers. Part 2 is about solo ad marketing via an Ezine publisher.

There are many online marketers whom have a large list of subscribers and, for a fee, will send your message to a section of their list. You will not know the names of the people who will receive your message. You purchase your solo ad based on the number of people that the list owner will send the message to and that can range from 50 people upto a few thousand.

When purchasing a solo ad from an online marketer with a big list you will obviously pay more for your message to be sent to more people. Often a list owner will guarantee a set number of ‘clicks’. This means that they will send out your message to a pre-determined number of people and guarantee that these people will open your email message and ‘click’ on the link to your website or landing page.

It is important that you have your own ‘click tracking’ software to track the number of clicks you receive from your solo ad marketing campaign.

It is always worth contacting the list owner prior to purchasing a solo ad marketing campaign to ensure that their list will be receptive to your offer and when they will be able to send it out. Unless you have established a good relationship with the list owner you may have to wait a week or two before your solo ad is sent out and you may not have the option of the exact day that it is sent. Also, some list owners will write the solo ad copy, so make sure that they fully aware of the benefits of your product or service.

Do ‘shop around’ as there many list sellers who charge different prices for sending out the same number of solo ads. You do get what you pay for, so sometimes websites that offer free solo ads mailing lists are not necessarily the best way to promote your online business. Always check for testimonials from others who have purchased from the list owner.

SUCCESFUL SOLO AD MARKETING

A good starting point for internet marketing solo ads is via Udimi. It is one of the best solo ad sites where you can buy good value solo ad marketing mailings from reputable list owners, who all have reputation scores from others that have used them. As your list grows you can even sell your own solos from the website.

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No mailing list of your own? No problem!

How to build a list for your online business

Tired of hearing that you need a mailing list of your own to succeed online?

I can’t blame you. After all, building a list is hard work and takes time!

Well here’s the good news – You do not need a list of your own to succeed online because you can use other people’s lists right now! Even better – we’re talking about a highly targeted list that is proven responsive.

Click here for details.

Best of all – you can use these lists to send your exclusive message for a small fee. In many cases we are talking less than 1/10th of a penny per name!

So that is your ad going to 20,000 or 50,000 or even 500,000 interested people!

And you can advertise anything you want to sell: Ebooks, Information products, Health products, eBay products, Clothing, Jewellery, Memberships, Business opportunities – anything!

You name it and you can sell it using this proven method.

Build your own mailing list

You can even build your own list using this method! This is super effective for affiliates and business opportunity marketers!

Here’s MORE good news …There’s a site that has hundreds of proven lists you can choose from right now!

  • They did the research
  • They negotiated the best prices
  • They made finding lists easy

In fact, they have been helping people just like you and me succeed with this method for over 13 years!

Interested? You can learn more right now if you click here.

And it is PROVEN effective. All the top online marketers do this, and now YOU can do it too!

Charlie Page, the owner of the site, will even teach you how! Take a look right now and discover why Charlie’s site was listed in Robert Allen’s New York Times bestseller “Multiple Streams of Internet Income”!

This method works and Charlie will personally help you make it work for you!

I use this site and it works for me. Now it’s YOUR turn! Just click here.

The Power of Ezine Advertising

The Power of Ezine Advertising

Firstly, what is an ezine? An ezine is an online newsletter or magazine that is delivered to subscribers via email.

The power of ezine advertisingezine advertising is that it is highly targeted which means that you can directly reach your target audience with an advertisement in an appropriate ezine. People who like cooking read recipe and cooking ezines, people who are interested in health matters read health-related ezines, people who want to make money online read business opportunity or internet marketing ezines, and so on.

The secret to success with ezine advertising is to match the content of the ezine to your offer. This means that if an ezine has a large readership it does not necessarily follow that it will appeal to your target audience. It might sound great that a particular ezine has tens of thousands of readers, but if you are trying to sell a product that has no relevance to those readers, you will waste your money.

You are better to buy an advertisement in a smaller, more targeted, ezine which will get you better results and cost you less.

People who read ezines are doing so because they requested it, and have a high level of interest in what the ezine contains. This is why ezine advertising is the ultimate niche-marketing tool as you can reach people who are already interested in your product or service.

Another powerful factor about ezines is that they are delivered by email. Email is now, and will remain, the most powerful form of marketing on the internet. Also, ezine advertising is never classed as spam because the people who read ezines have opted in to those publications. The only people who receive an particular ezine are the people who requested it.

The 3 common types of ezine advertising

Solo ads

A solo ad is actually an email sent to the list of subscribers of the ezine. When you buy a solo ad, your ad is the only thing the reader sees, hence the name, “solo”. While these ads cost more, a solo ad is your best choice for ezine advertising if you have proven ad copy and if your website or landing page converts well.

Sponsor ads

Sponsor ads can be found in the middle or at the top of ezines. You often will not be the only sponsor ad on the page, so make sure your ad stands out for maximum effect and attention. Sponsor ads cost less than solo ads, but are more than classified ads. You will also have more space than a classified ad so you can include include more text and details.

When you buy a sponsor ad, check exactly where the ad will be placed before you buy. Also look at the ezine to see if their sponsor ads jump out at you. A sponsor ad must be noticed in order to work.

Classified ads

A typical classified ad is a text ad, usually between 3 to 5 lines long and generally grouped with other ads in a particular section. Classified ezine advertising is like the classified ads in your local newspaper.

The Internet is the greatest advertising medium ever created but because there are so many people online trying to sell products the market is crowded and super-competitive.

In this environment you need a competitive advantage. You need a way of promoting almost any product quickly and cheaply. Ezine advertising can provide that for you.

how to use The Power of Ezine Advertising

The key to successful ezine advertising is finding ezines that match your product, placing ads in them, evaluating the results, and fine-tuning a process of ezine advertising that is specific to you, your budget and your product.

If you want to save time, money and effort with a proven ezine advertising service you need to be a member of the Directory of Ezines (DOE).

They have done all the research, negotiated the best prices and provide all the information you will need from ezine name, subjects covered, circulation, costs, contact details etc. The DOE also provides non-ezine advertising resources, a learning centre covering important online marketing topics and one-on-one personal consulting with DOE owner and industry ‘guru’ Charlie Page.

To get a FREE copy of Charlie’s ebook ’Ezine Traffic Formula’ (normally worth $47) where you can learn more about ezine advertising Click Here.

Directory of Ezines