It’s surprising how many businesses there are who don’t realize the importance of marketing with email. Email marketing is one of the most important and effective forms of marketing to ever be invented.
On any day of the week, your target audience may or may not visit your website, or one of your social media pages. However, most people check their email every day, several times during the day or even several times per hour!
When you communicate effectively through email, you can build a loyal audience of people who truly want to hear from you. Here are 9 ways to get better results when marketing with email.
Is Your Email List Building Attracting The Right People?
Ask any successful online entrepreneur and they’ll tell you that the one crucial element to the survival and advancement of their business is email list building. An email list is a collection of people who have expressed an interest in your business and have given you permission to email them more information.
Email marketing is an exceedingly effective form of marketing and should never be overlooked. It is, in fact, one of the most effective forms of marketing that has ever existed.
But it’s no longer enough to just send generic information out to random subscribers. Today, smart marketers build targeted lists, full of active subscribers who want to receive a specific message.
How To Use Email For Building Business Relationships
Building business relationships with your online prospects and customers is vital. When somebody knows, likes and trusts you, they’ll be more willing to buy from you. It can be argued that email marketing is the most crucial channel for marketing online if you want to experience real and lasting success. They don’t say things like “The money is in the list” for nothing.
But, it’s no longer enough to just send generic information out to random subscribers. Today, smart marketers build targeted lists, full of active subscribers who want to receive a specific message. Success is more than “The money is in the list”. Success is about “The relationship with the list“.
No matter what business you are in, you need prospects. You need to be constantly generating more business leads in the hopes of turning those leads into customers.
A lead is someone who has in some way expressed interest in something you have to offer for sale. You’re going to have many more leads than prospects, and many more prospects than customers. When you get a lead your goal is to qualify them, turning them into a real prospect and then converting the prospect into a customer.
5 Steps To Setting Up An Affiliate Marketing Website
An affiliate marketing website is an online business that you set up to sell products or services that have been created by other people. When customers buy from your website, the product owner pays you a commission.
It’s a great way to start an online business. The overheads are low, you don’t have to create any products of your own, there are plenty of different products and services you can sell as an affiliate marketer and the product owner takes care of the payment systems and product delivery.
So, how do you set up a successful affiliate marketing website?
To understand the concept of an online marketing funnel, think about a regular, everyday funnel. The idea of a funnel is that you can focus a large quantity of something down into a very narrow flow. That’s why funnels are wide at the opening and extremely narrow, sometimes even pointed, at the bottom.
This upside down pyramid shape also works extremely well online for building your business. Let’s look at how an online marketing funnel works and why your business needs one.
When you set up a lead magnet, you have to think about it from other people’s perspective. Your lead magnet is the incentive you offer in exchange for them joining your email list. Put yourself in their shoes. Do you like getting a ton of marketing emails every day? Of course you don’t. You really only want to hear from those who interest you.
Email marketers have burned you in the past. That’s made you even more hesitant to just hand your email address out. You have to really want something to sign up to an email list.
When you set up a lead magnet it has to be something so enticing that your prospect would otherwise pay for it. It has to be… magnetic.
Everything You Need To Know About Autoresponder Emails
Autoresponder emails are simply marketing emails that go out on a schedule. The benefit of using autoresponder software is that there are bound to be times when you don’t want the same email to go out to all of your email subscribers at the same time. You want someone who joins your email list today to get the first email in a sequence. You want someone who joins your list next week to get the same first email that sequence.
These emails might be informative, promote your products, or promote the products of others.
Email automation is really convenient. It allows you to do a lot of your email marketing hands-off. You don’t have to manually do everything. You can schedule autoresponder emails to go out and set up a list-building funnel that works for you day and night.
A profitable email campaign that converts needs to have a number of components that builds trust in human relationships. Online relationship building with customers is different in that it you use the internet. There is little, if any, direct face-face contact with a potential customer.
But, you’re still building relationships with humans beings and ultimately asking them to buy. And humans have the same emotions, bonding patterns, and trust acquisition methods online as they do offline.
To create email campaigns that convert subscribers into buyers, we have to build trust and relationships with our audience. To do this, we need to use the same 7 trust-building triggers online as we do offline.
7 Ways To Give Your Online Business Customers Real Value
Your online business customers are important. Of course they are. Without customers you’ll have no business. But would your customers miss you if you weren’t around?
Would they care if you suddenly closed down your business? Does your business actually make a difference in your customers’ lives?
Once you know how to deliver better value than your competitors, your customers will become more loyal and you’re going to make more money. So how can you get your online business customers to know, like and trust you and stay loyal to you and your brand?
A Facebook group gives you access to new prospects.
The benefits of Facebook groups for building your online business, blog and brand are plentiful. Facebook groups are great to generate leads, build your email list and eventually sell your products and services. It is possible to make money from Facebook groups but the key is to get your prospects away from Facebook and onto your website.
Remember, Facebook is social. You shouldn’t be selling their often, if at all. However, you eventually need to turn your prospects into paying customers or you won’t be in business for long.
How are you getting leads, prospects and customers?
Building your email list is crucial to the survival and advancement of your business. It doesn’t matter if you have an online business or a bricks and mortar business, email marketing is an exceedingly effective form of marketing and should never be overlooked. It is, in fact, one of the most effective forms of marketing that has ever existed.
Having an email list means that you spend some time getting email addresses for marketing from leads, prospects and customers. You can then send them information pertaining to their problems, offering solutions that you have created or that you have tried that others have created. Email marketing is a win-win for everyone involved.