Every marketer’s dream is to send out emails to hot prospects and get a flood of positive responses. And although technology has changed how consumers buy, the human brain hasn’t changed, so this dream is possible.
Our brains respond the same way they did a thousand years ago. This is great for marketers because we can leverage the psychology of persuasion to influence consumers’ buying decisions.
Email marketing is still lucrative because most consumers now regularly access their emails on their smartphones while on the go. And so email is still a preferred form of communication. Having said that, many email newsletters are ignored, or worse – reported as spam.
To use email marketing effectively you have to build trust and credibility. Therefore, your emails need to be relevant, personalized and engaging for them to build trust and credibility.
Email marketing is still one of the most effective ways to connect with your target audience in order to build a relationship and make sales. But have you ever taken the time to clean your email list? If the answer is no, then you’re wasting money, time and effort on marketing to people who aren’t interested in your brand.
Cleaning your email also refers to email scrubbing or purging. It means removing unengaged subscribers from your email list so you can only market to people who want to receive your emails.
This is an essential part of targeting your marketing and you should review your email list hygiene at least twice per year.
Email marketing continues to be a reliable and cost-effective way for a business to promote, sell and generate sales leads online and offline. Successful marketers still run email marketing campaigns for a host of reasons. In fact, you can use email marketing to foster and grow your customer relationships as well as maintain a high level of customer satisfaction.
But, like other forms of marketing, in order to maximize your email marketing results, you should have a basic understanding of the metrics (obtained results) associated with your promotions.
Here’s 5 metrics that will show you how you can do just that.
If your email marketing isn’t working you may be committing one or more of these 7 deadly sins.
Most businesses today use email to some extent in the daily workings of their company or business life. It has proven to be not only an effective but also a cost-efficient way to keep in touch with customers wherever they live.
Sending emails to customers is one of the most effective forms of marketing a business can participate in. But if you’re not getting the results you want from your emails you may be committing one or more of these 7 deadly sins.
There are many so-called gurus who will claim that email marketing for your business is dead. But, the fact is that it’s not dead and it’s not over. Email is still the most effective online marketing method that ever existed. It still offers a 122% return on investment by average according to research conducted by the Direct Marketing Association.
As a marketer, you should use real data to determine what will work best for you with your type of business and your business niche. Don’t rely on gurus to tell you what works and doesn’t work without checking the stats and the data. Then use data to make wise marketing decisions for all your marketing, including email marketing.
Here are 10 reasons why email marketing for your business shouldn’t be ignored.
Email is still the #1 marketing channel for your business.
Email marketing is still one of the most effective tools for driving sales in your business, but as with most forms of marketing, it rarely stands still. The new general data protection regulation (GDPR) has a direct impact on marketing practices, including email marketing.
There are always new techniques to try, and important rules and regulations to be aware of. Here are some of the current email marketing trends to watch out for as you formulate your email marketing campaigns.
When you’re running an online business, one of the best assets you can work on building from the very beginning is your email list. Not only are people who subscribe to your email list more likely to remember who you are and keep coming back to your website, they’re more likely to buy your products and services.
In order to grow your email list, you need a variety of ways to get email addresses so that your business can be built and strengthened.
An effective email marketing sales funnel can put your business on autopilot. You can consistently turn prospects into paying customers – if you structure your emails the right way. It’s called a funnel because your audience enter into it at the top when they give you their email address in exchange for your opt-in offer and then work their way deeper into it, getting more targeted offers along the way.
When crafting an email marketing sales funnel that will work well, there are four key elements to pay attention to.
Every online entrepreneur works hard to build a list of email subscribers. The people who have signed up to your email list haven’t done it because they’ve got nothing better to do. They have given you their email address because they are genuinely interested in what you and your business has to offer.
You’ve no doubt gone to a lot of effort to get somebody to join your email subscriber list. But are they then unsubscribing almost as soon as they’ve signed up?
Here are 10 reasons why you might be losing email subscribers. Remember that you have to take care with your email list. Treat them all as potential customers, because that’s what they are.
An email marketing campaign is a low cost and fast way to reach out to your customer base. If you have the right software, it’s easy to track the effectiveness of an email marketing campaign as you can see who has opened your opened your email, who has clicked on the links within your email and who has actually made a purchase.
But, when someone signs up to your list, you’re not guaranteed to have them as a loyal subscriber forever. You have to work to keep them and effective email marketing is all about proving value. In this article we’ll look at how to do email marketing so that your subscribers look forward to receiving your emails and not deleting them as soon as they land in their inbox.
How To Create An Effective Email Marketing Campaign
Effective email marketing has changed over the years as customer’s wants, needs, and actions have changed. When email was first introduced, too many companies abused it by constantly sending irrelevant emails to their consumer base, in the hope that somebody would buy something. Then, issues involving spam made it difficult for companies to use email as a marketing strategy.
However, the evolution of the digital society and more professional and effective email marketing practices has brought email marketing to the top of the marketing tree. In fact, research shows that over 65% of marketers around the world now rate effective email marketing campaigns as best online marketing method.