5 Ways To Use Email Marketing Effectively
Every marketer’s dream is to send out emails to hot prospects and get a flood of positive responses. And although technology has changed how consumers buy, the human brain hasn’t changed, so this dream is possible.
Our brains respond the same way they did a thousand years ago. This is great for marketers because we can leverage the psychology of persuasion to influence consumers’ buying decisions.
Email marketing is still lucrative because most consumers now regularly access their emails on their smartphones while on the go. And so email is still a preferred form of communication. Having said that, many email newsletters are ignored, or worse – reported as spam.
To use email marketing effectively you have to build trust and credibility. Therefore, your emails need to be relevant, personalized and engaging for them to build trust and credibility.
Here are 5 email marketing tips to build credibility and trust.
Are You Sending Sinful Emails To Customers?
If your email marketing isn’t working you may be committing one or more of these 7 deadly sins.
Most businesses today use email to some extent in the daily workings of their company or business life. It has proven to be not only an effective but also a cost-efficient way to keep in touch with customers wherever they live.
Sending emails to customers is one of the most effective forms of marketing a business can participate in. But if you’re not getting the results you want from your emails you may be committing one or more of these 7 deadly sins.
Does Email Marketing For Small Businesses Achieve Anything?
Email marketing for small businesses can often seem like a chore rather than an effective marketing tool. But, while some business owners may view their inbox as a depository of spam, there are prospects out there who want to receive emails from businesses that can provide products or services that can make their life easier or more enjoyable.
Does your business have customers who are waiting to hear from you? Does your business provide your customers with real value? The basic element needed to get these types of customers is trust. When your customers trust you they will reward you with their loyalty. Email marketing for small businesses is one of the most cost effective and results driven strategies yet so many businesses get it wrong. Here are 5 ways to make your email marketing campaigns a hit rather than a dead end.