Tag Archives: email

3 Common Problems With Email Marketing For Small Business

Improving Email Marketing For Small Business

The process of email marketing for small business may not always provide the kind of email marketing for small businessresults that you, as a business owner, were looking for. Sometimes, you send out what you think is the best email marketing campaign ever but the response rates fall way short of expectations.

Email marketing for small business can be improved with a little bit of analysis and research.

It is important to gather statistical data during your campaigns. With this information and a few creative segmentation strategies, your email response can be enhanced a great deal.

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6 Essentials For Business To Business Email Marketing

Business To Business Email Marketing

There are a lot different opinions about business to business email marketing as it has Business To Business Email Marketingbeen so abused by spammers. Email marketing for small business, when done correctly, attracts new customers, keeps existing ones, upsells, cross-sells and cuts costs.

Recent research shows that 67% of marketers around the world rated email as best small business marketing method.

An effective business to business email marketing campaign is an efficient means of distributing your message to your database. Marketing through email can generate high response rates and gives you measurable results with instant feedback

Here are 6 key elements you should be aware of before running your next business to business email campaign:

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What Is An Autoresponder and Why Do You Need One?

What Is An Autoresponder and Why Do You Need One?

Research shows that the majority of online marketers rate email marketing as the mostWhat Is An Autoresponder effective marketing method.  Email marketing allows you to send and receive many different types of email communications, at any time of the day or night to all or a segmented section of your customer data base.

So what is an autoresponder and what does it have to do with email marketing? Automation of your email marketing process is crucial for the success of your online business.  An Auto email responder system enables you to reply immediately to information requested, send follow ups to your prospects, and save you lots of time.

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How Today’s Online Entrepreneur Can Create Effective Email Marketing

Effective Email Marketing For Online Entrepreneurs

Effective email marketing is the most popular and most used application for today’s online Effective Email Marketingentrepreneur. Marketing by e-mail attracts new customers, keeps existing ones, upsells, cross-sells and cuts costs.

An effective email marketing campaign is an efficient means of distributing your message to large numbers of people who have requested information from you. As a form of marketing, it generates high response rates and gives you measurable results with instant feedback.

But because email marketing has been so abused by internet spammers, legitimate online entrepreneurs need to learn know how to do email marketing correctly and do not send anything to anybody who has not requested it.

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AWeber Review: The Benefits of Email Marketing Software

The Benefits of Email Marketing Software

This is my AWeber review. For more information on AWeber and the benefits of email Aweber reviewmarketing click on the link below:

AWeber: Official Website

AWeber is the provider of email marketing software for business owners who want to build a subscriber base of potential and actual customersl. Recent research shows that 67% of marketers around the world rated an email marketing campaign as the most effective marketing method.

You’ll often hear a saying in the online marketing world that “The money is in the list.” This is your list of prospective customers’ email addresses. An email list is important because it is the most direct way to communicate and engage with your subscribers. So, if you are planning to sell something online, why do you need email marketing software?

Why Use Email Marketing Software?

It can be quite a task to manually manage your email list and send out different emails to different people. As your email database grows, you will need to automate the process as it will become impossible to manage your database. Reliable email marketing software can handle many more emails than you could ever process manually and allows you to get on with running your business while it manages your email marketing.

This AWeber email marketing review explains what the AWeber email marketing software actually does, what I like about it, what I don’t like about it and my overall thoughts.

 What Is AWeber?

AWeber email marketing software is like a salesman working on your email marketing for you non-stop, every day of the week, every week of the year. In addition to providing a high return on investment,  AWeber provides the tools so you don’t have to hire an expensive design firm or copywriter. And as many parts of an email campaign are automated; it practically runs itself.

You can create newsletters to be sent out on a set the date and time, set up a series of emails to be sent out automatically once somebody opts into your email list. You can send email broadcast messages to your entire list, or just to certain segments.

AWeber’s email marketing services provide information on who’s opening, clicking, downloading, buying and who’s not. You can use this information to send broadcasts to specific groups.

AWeber Review: What I Like

1. It’s easy to use and set up. There are lots of extra features which are simple to manage. You can integrate your email marketing with other online services. For example, you can insert an AWeber email subscription form onto your website, your blog, and your Facebook page, so all your visitors have the chance to sign up to your email list. You can also easily import your existing database into AWeber without having to ask the people on your list to re-subscribe.

2.  Customer service. AWeber has very friendly and helpful customer service team.  If you don’t know how to use any part of the service, and you cannot find the answer in their east to use ‘help’ section, just submit a support ticket and they’ll give you a prompt and helpful answer.

3.  Deliverability. When you use AWeber, 99% of your emails will get through and not be marked as spam. This is extremely important. If your emails are not delivered your email marketing campaign is a waste of time and money.

AWeber Review: What I Didn’t Like

AWeber pricing is based on the total number of email addresses in your account and that means that you can end up paying for people who have unsubscribed from your list. Some customers choose to delete their unsubscribers periodically but any reports in your account regarding unsubscribers will be affected by this. I don’t consider the loss of this information on unsubscribers a significant issue as these people probably had no intention of buying from you anyway, so I would recommend that you periodically 


In summary for my AWeber review, their email marketing software has been the most valuable tool in my online business. When I first started my online business I tried some of the free autoresponder services, but they were awkward to use and every email I sent out carried an advertisement over which I had no control. When I switched to AWeber I found it easy to set up and integrate with my website and social media accounts.  And, when I have  required any assistance from AWeber, I’ve received quick, helpful and very courteous customer service.

For a free trial of AWeber’s email marketing software visit the Official AWeber Website.

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