Tag Archives: ezine advertising

How To Start Online Advertising To Drive Sales And Profits

A Beginners Guide To Online Advertising

Online Advertising

Online advertising provides a good return on investment.

Every online business needs traffic to their website to get subscribers and sales. Most online businesses start on a shoestring budget and feel they can’t afford to use paid advertising.

Fortunately, there are now many more options to start online advertising than even just a couple of years ago. Even better, there isn’t a steep learning curve to be able to use them and get a good return on investment.

Paid ads do cost money, but they’re scalable, so when you create a successful ad, you can increase your spending to show your ads even more, for more traffic and profits.

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5 Handy Affiliate Marketing Tips And Tricks

How Affiliate Marketing Works More Effectively

As with any online business model, there are many different affiliate marketing tips andAffiliate Marketing Tips tricks out there that can help you achieve success. The challenge is often deciding what you should do or should not do and how much time, money or resources you have to implement each tip.

If you’re not familiar with how affiliate marketing works, it is an online business model where you promote and sell other people’s products or services and, when you make a sale, the product owner pays you commission. This means that you do not have to buy any stock, create any products or worry about shipping and payment systems as the product owner takes care of all of this. Here are 5 affiliate marketing tips that you can quickly and easily implement right away to help your online business.

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3 Email List Building Strategies

Email List Building Tips

All well established and savvy online business owners know just how important emailEmail List Building list building is. If you have an online business, building your email list should be at the top of your ‘to-do’ list every single day. Without a list you are without a business. You cannot have a successful online business without an email list building strategy.

As soon as you start an online business you will hear the words, “The money is in the list”. So what is your email list? Your email list is the collection of potential and actual customers who have voluntarily given you their email address and the permission to send them emails about your products and services. If you send emails without permission, it becomes spamming. And if you get a reputation online for being a spammer, your online business will not last very long.

There are several ways that have been proven to be very effective email list building strategies.

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5 Copywriting Tips For Your Online Advertising Strategy

 Copywriting Tips For Your Online Advertising Strategy

There are a handful of simple changes you can make to improve your online advertising Online Advertising Strategystrategy and thus boost your sales. There is a formula that professional copywriters use to motivate people to buy products and services and you can use that strategy for online marketing.

Although you probably won’t turn into a world-famous copywriter overnight, here are 5 copywriting tips you can use within your online advertising strategy to increase the response from your emails, adverts, blog posts or articles. The internet is a great place to do business but it is a competitive environment. You have to make sure that your messages stand out from the crowd.

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10 Secrets For Effective Internet Marketing Solo Ads

Effective Internet Marketing Solo Ads

Internet marketing solo ads are a very popular way for online marketers to drive customer Internet Marketing Solo Adstraffic to their online sales pages and to grow their customer lists. When you buy solo ads your message is emailed by a solo ad vendor to an agreed number of people who have an interest in your product or service. Your email is sent on its own, without any other messages or advertising, hence the name solo ad marketing.

All internet marketing solo ads contain a link to a squeeze page or landing page. The solo ad vendor will usually guarantee that the link in your solo ad will receive a certain number of unique clicks.

But, even if you get the guaranteed clicks, they are not guaranteed sales or opt-ins to your email list . You still need to convert those readers into customers. Solo ads that work not only capture traffic but convert the ‘lookers’ into ‘buyers’.

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The Email Autoresponder: Your Electronic Personal Assistant

Why Your Business Needs An Email Autoresponder 

When people contact or buy from you online they expect an instant response and an Email Autoresponderemail autoresponder is there to this for you and more. The best outcome from any marketing campaign is a big response.  The worst outcome is being overwhelmed by thousands of responses which are waiting for your response.

A lack of response or expecting somebody to wait for days for any acknowledgement will you frustrate your potential clients, and you’ll wear yourself out trying to handle this alone. That’s where you hire an electronic personal assistant, the email autoresponder. Autoresponders will work for you all day, every day and can easily be set up to perform all of the tasks you need, leaving you free to work on your business.

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online advertising

8 Steps To Creating Effective Online Advertising

8 Steps To Creating Effective Online Advertising

Advertising is all over the internet .Some of it is very good and some of it is very poor. online advertisingThere are ads that look like virus warning boxes, there are ads that pop-up and pop-under websites and banner ads just about everywhere.

The cost of advertising online can add up so you have to make sure that you do not waste money on ineffective ads that are poorly positioned, badly targeted and generate no response.

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How To Buy Website Traffic

How To Buy Website Traffic 

Many people believe that all website traffic should be free, but this is not always true. It can How To Buy Website Trafficbe worth it to use paid traffic methods if you have a product that has been proven to convert very well.

In my last article, I looked at 6 ways to get free website traffic. To increase website traffic you need to combine proven free sources with proven paid sources. This will generate you high quality traffic from people who will join your list who will buy the products or services that you recommend.

When I buy website traffic, I use one main rule when deciding whether or not to use paid traffic:

If I am selling a product of my own, or if I am sending traffic to a page that focuses on selling a specific product, I will try paid traffic.

This means that I would send paid traffic to a sales page or a review page, but I would not send paid traffic to a blog, forum, article directory, or other information-style website.

Paid traffic should be reserved for situations where you are promoting something very specific that has already been proven to convert. Otherwise, stick with free traffic.

How To Buy Traffic to Your Website

You can buy traffic for your website with things like banner advertising, solo ads, re-marketing , pay-per-click and social media advertising.

Banner Advertising

Online banner advertising consists of rectangular advertisements which appear on websites. They all share the same common objective to encourage a viewer to click on the banner and then be taken to the advertisers website or squeeze page.

The cost of banner ads is calculated in two ways. One is for a set period of time (normally 30 days) and the other is for the number of impressions (ie, how often the ad is shown). If you are just starting to buy banners advertising, I would recommend that you opt for a set period of time. This way you know exactly how much you are spending over what period of time.

To save contacting loads of different websites to find out their rates, there are several ‘broker websites’ who provide all the information you need to buy traffic for your site with banner advertising. (See www.buysellads.com)

Solo Ads

One of the most effective ways to buy unique hits and build your list of potential customers is with solo ads. A solo ad is where your selling message is emailed by a solo ad vendor to a predetermined number of people on the vendor’s list who have already expressed an interest in your market. Your message is sent on its own, without any other messages or advertising, hence the name ‘solo’ ad.

Often a list owner will guarantee a set number of ‘clicks’. This means that they will send out your message to a pre-determined number of people and guarantee that these people will open your email message and ‘click’ on the link to your website or landing page.

Pay Per Click Advertising

Pay Per Click advertising is where you bid on search engine keyword words or phrases relevant to your target market. The more you bid (or pay) the higher your ad will appear in the listing. You pay when the ad is clicked.

You can control the number of paid clicks your website or landing page can receive in any given day. This is advantageous for the small online business owner as you will be able to control how much money that you are willing to spend on pay per click advertising each day.

Remarketing

Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads across the web or when they search on Google. When people leave your site without buying anything, for example, remarketing helps you connect with these potential customers again.

Ezine Advertising

An ezine is an online newsletter or magazine that is delivered to subscribers via email. Ezine advertising is the ultimate targeted website traffic tool as you can reach people who are already interested in your product or service.

The secret to success with ezine advertising is to match the content of the ezine to your offer. This means that if an ezine has a large readership it does not necessarily follow that it will appeal to your target audience. Sometimes, you are better to buy an advertisement in a smaller, more targeted, ezine which will get you better results and cost you less.

If you want to save time, money and effort with a proven ezine advertising service, check out the Directory of Ezines.

Free Website Traffic Mini Course

Anything you do online is pretty much useless if you you don’t know how to direct traffic to your website. It doesn’t matter how many pages you create, how much time you spend researching or how much content you write if you never get website traffic. Getting traffic is one thing but getting targeted traffic is another. You need people to to visit your website who are genuinely interested in your products and services. To find out how you can get highly targeted visitors to your website, this Free Traffic Mini Course will help you to solve your website traffic problem so that you find your ideal customers and sales.

Directory of Ezines

online business advertising

How To Create Effective Online Business Advertising

How To Create Effective Online Business Advertising

There is a saying that doing business without advertising is like winking at a girl in the online business advertisingdark…..you know what you’re doing but nobody else does!

This is especially true for online business advertising. To get customers to your website or sales page to buy your products and services you are, at some stage, going to have to advertise.

But you have to buy your advertising carefully and you have to take certain steps to get the best possible return on your investment.

So, how can you ensure that your online advertising is going to be as effective as possible?

 5 Steps To Advertising Online Business

1. The Headline

Effective online business advertising starts with the headline. The headline is the most important part of your ad because this is what readers will see first. If your headline does not attract attention and make the reader want to read more, then the ad will fail. The headline must make it clear what the benefit of your product is to the reader. The only thing you need to get across in the headline is what the reader will get if they do what you want them to do.

2. Get To The Point

Everybody is pushed for time these days. That’s why your online advertising must quickly come straight to the point and make the reader want to know more. When you advertise online business products or services you need to communicate your main message in an emotional way because people tend to buy what they want more often than they buy what they need.

3. What Are The Benefits?

Any business advertising products or services needs to shout about the benefits of that product or service. It is the benefits that help sell it, not the features. A feature is what your product does and a benefit is what it does for me, the customer. For example, the feature of a new smart phone might be that it has a 32GB memory but the benefit means that I can store all favourite photos, videos, music, and apps so that I’ll have them on my smart phone wherever I go and I can enjoy them whenever I want.

4. The Call To Action

Once you have crafted your headline and listed your benefits you have to tell the reader what to do next. Don’t just leave them hanging in suspense. Rather than just using a simple, ‘click here’ in your online business advertising, write a benefit with the call to action message. For example, if you’re selling a time saving product ‘Click here to begin saving time today!’ is much better than ‘click here’.

5. Track Your Ads

Tracking you ad results won’t improve your online business advertising but it will make your online business more effective. If your online advertising does not work the problem might not be the ad – it might be your website or the place where you are advertising. When an ad get clicks but no sales are made, the problem is your website or the source of the traffic (ie, the wrong audience are looking at your ad). The job of your online advertising is to get clicks, not make sales.  It is the job of your website or landing page to make the sale. The other obvious benefit of tracking your ads is that if you get a lot of sales from several different ads that you are running, you have to know which one is working so that you can scale it up for bigger results.

 How To Create Effective Online Business Advertising

There is a huge amount of choice avaible to advertise online business ventures. Creating effective online business advertising for your own internet business can seem like a tricky and complicated process. To learn how to advertise on internet with proven strategies and to give your online business a boost here is a free 7 Day Marketing Bootcamp to get you started.

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What is Solo Ad Marketing? (Part 1)

What is Solo Ad Marketing? (Part 1)

Every online business, to make money online, needs a mailing list of potential customers solo ad marketingwho will buy from them.

Building a list is hard work and it takes time to drive targeted traffic to your website.

One of the most effective ways to build your list of potential customers for your online business and drive traffic to your website is with solo ad marketing.

A solo ad (sometimes called a solo blast) is where your selling message is emailed by a  solo ad vendor to a predetermined number of people on the vendor’s list who have already expressed an interest in your market. Your message is sent on its own, without any other messages or advertising, hence the name solo ad marketing.

Solo ad advertising contains information about your product and service and has a link to your website or landing page. If the reader considers your message beneficial to them, they will click the link to find out more information. To receive more information, you ask the reader to provide their name and email address into a form on your website or landing page so that you can send it to them. Once they enter their information, they have given you permission to send them relevant information and this person is now a prospect on your list.

The advantages of solo ad marketing

The primary advantage of solo ad marketing is that it is the only message that a reader sees and, because the email has been sent by somebody (ie, the vendor) who the reader  knows and trusts, the email will have a much greater chance of being opened.

Solo ad marketing can cost more than other forms of online advertising, but if you have proven ad copy and if your website does convert visitors into prospects, solo ad marketing provides a very good return on your investment.

A solo ad is normally in a text format, just like a regular email, and because it is only sent to people who are interested in what you have to offer, you are communicating to an audience who are more likely to buy from you, or at the very least, have an interest in what you have to sell. For example, if your website sells golf accessories, you may have some success if you advertise with a sports or leisure magazine. However, your return on investment will be higher if you know that your message is going to people who are specifically interested in golf and golf alone.

There are two ways that you can send out solo ad traffic:

  1. Solo ad marketing via an independent online marketer 
  2. Solo ad marketing via an Ezine publisher

This first article deals with solo ad marketing via an independent online marketer who already has a big list of subscribers. Part 2 is about solo ad marketing via an Ezine publisher.

There are many online marketers whom have a large list of subscribers and, for a fee, will send your message to a section of their list. You will not know the names of the people who will receive your message. You purchase your solo ad based on the number of people that the list owner will send the message to and that can range from 50 people upto a few thousand.

When purchasing a solo ad from an online marketer with a big list you will obviously pay more for your message to be sent to more people. Often a list owner will guarantee a set number of ‘clicks’. This means that they will send out your message to a pre-determined number of people and guarantee that these people will open your email message and ‘click’ on the link to your website or landing page.

It is important that you have your own ‘click tracking’ software to track the number of clicks you receive from your solo ad marketing campaign.

It is always worth contacting the list owner prior to purchasing a solo ad marketing campaign to ensure that their list will be receptive to your offer and when they will be able to send it out. Unless you have established a good relationship with the list owner you may have to wait a week or two before your solo ad is sent out and you may not have the option of the exact day that it is sent. Also, some list owners will write the solo ad copy, so make sure that they fully aware of the benefits of your product or service.

Do ‘shop around’ as there many list sellers who charge different prices for sending out the same number of solo ads. You do get what you pay for, so sometimes websites that offer free solo ads mailing lists are not necessarily the best way to promote your online business. Always check for testimonials from others who have purchased from the list owner.

SUCCESFUL SOLO AD MARKETING

A good starting point for internet marketing solo ads is via Udimi. It is one of the best solo ad sites where you can buy good value solo ad marketing mailings from reputable list owners, who all have reputation scores from others that have used them. As your list grows you can even sell your own solos from the website.

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No mailing list of your own? No problem!

How to build a list for your online business

Tired of hearing that you need a mailing list of your own to succeed online?

I can’t blame you. After all, building a list is hard work and takes time!

Well here’s the good news – You do not need a list of your own to succeed online because you can use other people’s lists right now! Even better – we’re talking about a highly targeted list that is proven responsive.

Click here for details.

Best of all – you can use these lists to send your exclusive message for a small fee. In many cases we are talking less than 1/10th of a penny per name!

So that is your ad going to 20,000 or 50,000 or even 500,000 interested people!

And you can advertise anything you want to sell: Ebooks, Information products, Health products, eBay products, Clothing, Jewellery, Memberships, Business opportunities – anything!

You name it and you can sell it using this proven method.

Build your own mailing list

You can even build your own list using this method! This is super effective for affiliates and business opportunity marketers!

Here’s MORE good news …There’s a site that has hundreds of proven lists you can choose from right now!

  • They did the research
  • They negotiated the best prices
  • They made finding lists easy

In fact, they have been helping people just like you and me succeed with this method for over 13 years!

Interested? You can learn more right now if you click here.

And it is PROVEN effective. All the top online marketers do this, and now YOU can do it too!

Charlie Page, the owner of the site, will even teach you how! Take a look right now and discover why Charlie’s site was listed in Robert Allen’s New York Times bestseller “Multiple Streams of Internet Income”!

This method works and Charlie will personally help you make it work for you!

I use this site and it works for me. Now it’s YOUR turn! Just click here.

The Power of Ezine Advertising

The Power of Ezine Advertising

Firstly, what is an ezine? An ezine is an online newsletter or magazine that is delivered to subscribers via email.

The power of ezine advertisingezine advertising is that it is highly targeted which means that you can directly reach your target audience with an advertisement in an appropriate ezine. People who like cooking read recipe and cooking ezines, people who are interested in health matters read health-related ezines, people who want to make money online read business opportunity or internet marketing ezines, and so on.

The secret to success with ezine advertising is to match the content of the ezine to your offer. This means that if an ezine has a large readership it does not necessarily follow that it will appeal to your target audience. It might sound great that a particular ezine has tens of thousands of readers, but if you are trying to sell a product that has no relevance to those readers, you will waste your money.

You are better to buy an advertisement in a smaller, more targeted, ezine which will get you better results and cost you less.

People who read ezines are doing so because they requested it, and have a high level of interest in what the ezine contains. This is why ezine advertising is the ultimate niche-marketing tool as you can reach people who are already interested in your product or service.

Another powerful factor about ezines is that they are delivered by email. Email is now, and will remain, the most powerful form of marketing on the internet. Also, ezine advertising is never classed as spam because the people who read ezines have opted in to those publications. The only people who receive an particular ezine are the people who requested it.

The 3 common types of ezine advertising

Solo ads

A solo ad is actually an email sent to the list of subscribers of the ezine. When you buy a solo ad, your ad is the only thing the reader sees, hence the name, “solo”. While these ads cost more, a solo ad is your best choice for ezine advertising if you have proven ad copy and if your website or landing page converts well.

Sponsor ads

Sponsor ads can be found in the middle or at the top of ezines. You often will not be the only sponsor ad on the page, so make sure your ad stands out for maximum effect and attention. Sponsor ads cost less than solo ads, but are more than classified ads. You will also have more space than a classified ad so you can include include more text and details.

When you buy a sponsor ad, check exactly where the ad will be placed before you buy. Also look at the ezine to see if their sponsor ads jump out at you. A sponsor ad must be noticed in order to work.

Classified ads

A typical classified ad is a text ad, usually between 3 to 5 lines long and generally grouped with other ads in a particular section. Classified ezine advertising is like the classified ads in your local newspaper.

The Internet is the greatest advertising medium ever created but because there are so many people online trying to sell products the market is crowded and super-competitive.

In this environment you need a competitive advantage. You need a way of promoting almost any product quickly and cheaply. Ezine advertising can provide that for you.

how to use The Power of Ezine Advertising

The key to successful ezine advertising is finding ezines that match your product, placing ads in them, evaluating the results, and fine-tuning a process of ezine advertising that is specific to you, your budget and your product.

If you want to save time, money and effort with a proven ezine advertising service you need to be a member of the Directory of Ezines (DOE).

They have done all the research, negotiated the best prices and provide all the information you will need from ezine name, subjects covered, circulation, costs, contact details etc. The DOE also provides non-ezine advertising resources, a learning centre covering important online marketing topics and one-on-one personal consulting with DOE owner and industry ‘guru’ Charlie Page.

To get a FREE copy of Charlie’s ebook ’Ezine Traffic Formula’ (normally worth $47) where you can learn more about ezine advertising Click Here.

Directory of Ezines