Marketing Your Business In Online Discussion Groups And Forums
Being part of any group or forum is like being part of a club.
If you’ve spent any time in online discussion groups or forums, you’ll have seen a lot of people come in and do “drive-by” posts to market their business. Many have good intentions and some may have unethical intentions.
But either way, good intentions or not, this isn’t the way to market your business in online forum sites or social media groups.
Building a community using forums and groups is a very important way to create many raving fans and brand advocates. It works for helping your affiliates make more sales, it works for showing your expertise, and it works for building your email list. It’s an important marketing component to add to your marketing strategy.
On January 11, 2018, the CEO of Facebook (Mark Zuckerberg) announced some changes to that would affect marketing on Facebook. They changed the algorithm or formula for showing relevant content so that posts from friends and family will be prioritized. This set many entrepreneurs who were using Facebook to promote business into a tailspin. They had been working hard to create great content and had even paid money for sponsored posts.
The move was in part a response to the issue of “fake content” and the fact that Facebook was used to influence the outcome of the US elections in 2016 in favor of Donald Trump. Facebook now wants to promote “real content” from real people, not (overseas) propaganda agencies disguised as people.
Your fans and followers want to hear more from you.
Facebook is great for keeping in touch with family, friends and your favorite interests. It’s one of the primary ways Facebook is used. But, when it comes to business, is Facebook a distraction?
It’s not uncommon to hear business owners say that they get “sucked in” to their Facebook news feed and end up socializing on Facebook instead of working.
However, rather than seeing Facebook as a distraction to your business, you can make it work for you. Here are some tips on how to stop wasting time on Facebook, so that it becomes a valuable resource rather than a place to lose time and get distracted.
The internet is a great place to do business but it’s also highly competitive. To beat your competitors online you need to continuously market your business. But this doesn’t mean that you have to be spending huge amounts of money every day.
The reason that people will buy from your website is the same regardless of the size of the business. Your customers have to know, like and trust you. You have to make prospects feel comfortable when they visit your website.
The strategy to compete with competitors is to know who your target audience are and what the’re looking for. You can’t sell everything to everybody. But what you can do is sell your products and services to people who genuinely want them.
Many top online entrepreneurs generate leads from social media sites like Facebook, Twitter, Pinterest and LinkedIn. But how do they do it?
LinkedIn is full of millions of business professionals that are more serious about the way they spend their time online. People on Facebook aren’t there to be marketed to, and both Twitter and Pinterest users have their own unique characteristics and patterns of behavior.
To generate leads from social media, and ultimately make sales, you need to have a sales funnel in place that carefully guide your leads through a defined series of steps. These steps enable your leads to become familiar with benefits of your products or services and so the buying decision is easier for them to make.
A Facebook group gives you access to new prospects.
The benefits of Facebook groups for building your online business, blog and brand are plentiful. Facebook groups are great to generate leads, build your email list and eventually sell your products and services. It is possible to make money from Facebook groups but the key is to get your prospects away from Facebook and onto your website.
Remember, Facebook is social. You shouldn’t be selling their often, if at all. However, you eventually need to turn your prospects into paying customers or you won’t be in business for long.
Facebook Groups For Business Vs. Traditional Online Forums
How do you connect with others in your niche?
There are traditional online forums and Facebook groups for business interests and niches in just about every imaginable topic. Most forums allow you to add a signature file that shows up every time you ask a question, answer a question or otherwise engage with anyone in the forum. This means you can easily drive traffic back to your website or blog.
Facebook groups can also be an excellent place to hook up with people in your industry. Facebook is the social headquarters of the internet. When you open a group there, you enjoy a very easy-going, cocktail party type of feeling.
In 2016 Facebook added an option to develop Facebook groups specifically for
buying and selling. The benefits of Facebook groups for building your online business, blog and brand are plentiful.
More than 80% of all of Facebook users log in from their mobile devices, so they take your Facebook group with them wherever they go. Interaction with your group allows you to get to know them and them to get to know you.
This only delivers more rewards over time, because you become more comfortable interacting with the people in your marketplace that join your Facebook group. In addition, you enjoy the following 5 big benefits.