As organic Facebook reach continues to decline for businesses, it’s becoming increasingly more important for your brand to leverage paid content in order to boost its visibility.
If you want to make sure that a greater number of your fans and followers are able to see your content on Facebook, you often have to pay to get better reach. Facebook sponsored posts appear in the Facebook user’s news feed just as any other post from your brand might.
On Facebook, a business can sponsor a post through their business profile by selecting the post they want to sponsor, setting a maximum budget for a set number of days, and choosing their targeting options. By giving a post a broader reach, it’s seen by more people, leading to increased brand awareness and user engagement.
Video accounts for at least 80% of worldwide internet traffic.
Developing a video marketing strategy is an important part of content marketing today. Video is just as important as using text-based content and beautiful imagery – maybe even more important.
Video is much more likely to get shared, to be engaged with and to go viral than a blog post. Over 80% of businesses use video as a marketing tool and over 70% of customers would rather learn about a product or service by way of video (HubSpot).
Let’s look at the 8 things you need to know before you create your video marketing strategy.
It’s important to understand what Facebook is all about. It works by connecting people, either one-on-one (friends) or through groups. And you can tap into this method of social networking for your business.
When you begin your business ventures on Facebook, it’s a good idea to keep your focus. Your business has a purpose, and you’ll need a good grasp of what that purpose is. This will help you connect with the right groups and prospective customers.
Prospects will lose interest if your content has no focused purpose. Fortunately, there are a number of tools you can use for increasing engagement on Facebook with your target audience. Here are some suggestions.
10 Tips For Using Social Media For eCommerce Websites
Use the social media platforms where you know your audience exists.
The role of social media in eCommerce can’t be ignored. Your audience uses social media. Even people who don’t own computers still own smartphones these days, and due to that, they get on social media. Social media includes platforms like Facebook, Twitter, YouTube, Instagram, and others.
Using social media for eCommerce is an effective way to get the word out about whatever it is that you’re selling. It doesn’t matter whether your website sells digital or physical goods. Selling online has never been easier, and using social media marketing correctly can make it even simpler and more effective.
Build Online Relationships With Facebook Live Video
On the Facebook live video platform, live videos receive 1,000% more comments than recorded videos.
Building stronger online relationships with your prospects and customers is always a good thing. People buy from people that they know, like and trust. And the online business world can be a little impersonal. It’s easy to hide behind a website and never have any direct contact with your customers.
But when you build a relationship with your online customers, you’ll discover that your sales conversions will increase. A simple, and free, tool like Facebook live video is a great way of allowing your audience to learn more about you, trust you quicker and stay more engaged.