Which Marketing Activity Matters Most?
There is a very simple way to ensure that you’re getting online marketing right. So, where should you focus your marketing energy?
The answer is that almost all your marketing energy should be focused on content marketing. After all, all types of marketing have content in them, right? But, it does all lead to one thing and that’s getting people on your email list.
Your email list is yours forever. Facebook, Google or any other online communication media can change their rules on how you use them whenever they want and without warning. Building an email list means you can contact the people on your list when you want, for whatever reason you want – paying attention to email marketing rules and what’s best for your subscribers, of course!