What Is a Sales Funnel?
A sales funnel is a process that businesses use to turn strangers into customers, and customers into brand advocates. To create a successful sales funnel, it’s often broken down into four steps:
- Attract: Use marketing and advertising methods to attract potential customers.
- Convert: Incentivize potential customers to share their contact information so that you can nurture the relationship.
- Close: Motivate potential customers to take action and become paying customers.
- Delight: Overdeliver and delight customers in order to retain their business and turn them into brand advocates.
Image via HubSpot
How To Generate More Online Sales For Your Offline Business
You’re not going to generate more online sales if nobody knows your eCommerce website exists.
If you currently have a business that is mostly offline and you sell a product or a service, you can start to generate more online sales if you set up your website the right way.
In the first instance, you may need to adjust how you target your audience. Those people who like coming to your store might not be the right people to encourage to buy online. Instead, target people who don’t live nearby. Knowing who your customers are, their values, and where to find them online will help generate the extra sales you’re looking for.