If you’re running a business, it can be a long and difficult road to success. It takes a lot of muscle to build a sustainable company. Having said that, if you start with the right foundation, your journey will be easier.
To be as successful as possible, you need to find the right marketing approach in the early stages so that you start on the right track. It’s never too late to find the right marketing plan for your business. You just need to make sure you spend enough time to come up with the best possible marketing approach.
Here are 4 ways to boost your business visibility and bring more customers your way.
Do You Know Where To Use Keywords On Your Website?
If you don’t know how or where to use keywords on your website then you’re losing web visitors and revenue. They are the words to use on your website that people will input into a search engine like Google when they’re looking for something on the internet.
When you know how to use keywords effectively, the search engines will index your website and drive visitor traffic to it. Research shows that 95% of searchers only look at the first page of search results. And 50% of the clicks on that page go to the first three results.
This means that using keywords incorrectly will seriously hurt your online business. This is because you’ll miss out on tremendous opportunities of getting organic traffic when people click through your website from a list of search results. Less organic traffic translates to fewer leads and sales.
There are 5 key places where to use keywords on your website.
Mobile devices are the most widely used internet devices and their popularity is growing significantly. So, it’s vital that you optimize your website for mobile devices. Because by 2025, 75% of the world population are expected to use just their smartphones to access the internet.
It’s easy for people to browse the internet from their mobile devices and this is great for your brand. Our love for smartphones makes it easy for your existing and prospective customers to access your website.
These days, search engines want to direct their users to a mobile friendly website. So, when you optimize your website for mobile you can generate more traffic and boost your conversions.
4 Ways To Improve Search Engine Optimization For Your Website
As online competition continues to skyrocket and new websites are being launched left, right and center, you may need to rethink your content marketing strategy. The digital space is evolving constantly, so it’s important to position your website to get the maximum benefit from these changes.
Today, it’s not enough to publish content unless that content solves customers’ problems consistently. Also, the days when you could rank a website in a week by keyword stuffing and using spamming backlink practices are long gone. Search engines have become smart and the nature of search engine queries has changed.
Search engine optimization for your website involves creating a resource that sets you apart from the pack and makes it easier for potential customers to find your content. This then drives organic traffic to your site.
Search engine optimization (SEO) is the best way to get your website seen on search engines like Google and Bing. If people can’t find you, they won’t know how much your business has to offer them. If you think about it, if you don’t use updated SEO practices and work to provide the best experience to your audience that you can, they’re going to miss out. Then you’ll miss out.
You can do a lot right now to make your SEO better, and some of it quickly. These 17 tips will make a huge difference in how SEO is working for you to get more traffic, convert more customers and generate more income.
Does Your Website Show Up On Google Search Results?
If you’ve got a website online, you’ll know that it’s only going to be of any benefit or use if people actually visit it. And, the most common way for people to find any website is with Google search results. Google’s job is to deliver quality information to their audience, and they’re serious about it.
Every year there are over 2 trillion searches happening on Google, 100 billion per month, and 2.3 million per day. If you want people to visit your website, Google can’t be ignored.
This is where a mysterious thing called search engine optimization or SEO comes into play. In short, SEO is one of many ways to market your website so that you get more traffic, more subscriptions for your email list, and ultimately make more sales. Let’s take a look at how your website can get top Google search engine results.
15 Ways To Optimize Your Website For The Search Engines
If you want to be a successful online entrepreneur, you need to do certain things that keep the search engines happy. When you take action in your business according to particular methods and systems, you effectively tell the internet what your business is about.
The search engines will then send visitors to your that they think will benefit from what you offer.
This is why it’s important to optimize your website for the search engines.
Today, with this process of search engine optimization (SEO), the overall focus is on the intent of your audience and how you can add value to them rather than how you can trick the system. Here are 15 ways to optimize your website for the search engines.
Being Responsive Will Stop Your Website Losing Traffic
Has your Google ranking dropped dramatically?
It used to be that the only way that websites were accessed was from a desktop computer. Then, everything started shifting towards laptops because they were portable. Now, just about everyone has a mobile phone with web surfing capabilities.
So why is your website losing traffic? Google now includes a website’s ‘mobile-friendliness’ in its search algorithm. Websites that are not mobile friendly (also known as being responsive), will be ignored by Google. And, with more than half of all online business searches beginning on mobile devices like smartphones or tablets, if your website isn’t responsive, it will be one of the main reasons for decrease in direct traffic.
There are 3 main elements to search engine algorithms.
The rules of SEO (search engine optimization) are constantly changing, leaving online business owners scrambling to try to keep up with the latest ways to get their website on the search engines listings. If you get it right, the likes of Google, Yahoo and Bing can supply a constant stream of free traffic to your online business. But get it wrong and your website can get lost in the online wilderness.
The algorithms that determine what position your website gets in the search engine results pages (SERPs) are forever changing, especially for the Google search engine. Keeping up to date can mean the difference between a top spot on a search engine list and falling out of the rankings completely.
Your website SEO (Search Engine Optimization) is basically the things you can do to your website so that it gets noticed by the search engines like Google, Yahoo and Bing.
If you want to be a successful online entrepreneur, you need to do certain things that keep the search engines happy. When you take action in your business according to particular methods and systems, you effectively tell the internet what your business is about. The search engines will then send you traffic (web surfers) that they think will benefit from what you offer.
There are several reasons why some sites rank at the top and others rank at the very bottom of the search engine results. Are you ready to check your website SEO?
3 Key Steps To Reach The First Page Of Google Search Results
Every person who runs a website or blog wants to get their online business on the first page of Google search results. When you’re positioned on the first page, it leads to more people visiting your website, which can result in more sales or more money made from ads and products.
But talking about how to make your website appear on the first page of Google is a whole lot easier than actually doing it!
There are ways to do it, but it does require a good deal of effort and a good amount of planning – plus some time and patience for it to all come to fruition.
Here are 3 key strategies you can start using today to get your website on the first page of Google search results.
5 Steps To Get Your Website Seen By Google (And Other Search Engines)
If you want to get your website seen by Google, and other search engines too, then you need think SEO. That’s search engine optimization. With the right SEO elements in place, Google will pick up you website and direct organic (unpaid) traffic to it.
Many people think that SEO is all about keywords. These are the words or phrases that somebody will type into Google. If they match the words on your website then Google will send you boatloads of traffic. But it doesn’t work that way. Whilst keywords are important, there’s a lot more to SEO than just keywords.
Sometimes getting things organized can be tough. Use this checklist below to improve your SEO and get your website seen by Google.