As an online business owner, growth and expansion are necessary for your business to survive. If that growth and expansion doesn’t happen then the business will probably fade away. A business can’t begin, grow to a certain point and then simply remain at that point and continue to thrive.
A small internet based company doesn’t have to grow and expand until it becomes a giant multi-national company in order to survive. But as an owner or manager of an internet business you do have to grow your audience so you can build your brand, grow an email marketing list, and make more sales. There are several ways to accomplish this. Let’s look at some of the main ones.
When you’re running an online business, one of the best assets you can work on building from the very beginning is your email list. Not only are people who subscribe to your email list more likely to remember who you are and keep coming back to your website, they’re more likely to buy your products and services.
In order to grow your email list, you need a variety of ways to get email addresses so that your business can be built and strengthened.
9 Signs It’s Time to Refresh Your Email Opt-in Form
A global survey of marketing professionals from B2B and B2C companies stated that targeted email campaigns were more effective than any other marketing technique. But you need permission from your target audience to send them emails so you want an email opt-in form that motivates them to sign up.
If you’ve been using the same email opt-in for a year or more, there’s a possibility that you need to improve, refresh or replace it. If you want more opt in email addresses, you’ll need to determine what’s going wrong with your current set-up so that you can fix those issues and improve your opt-in rate.
Are You Building An Email List That Will Get Results?
The number one rule for an online business, no matter what niche or industry you work in, is to make sure you’re building an email list along the way.
This list is yours forever. Facebook, Google or any other online communication media can change their rules on how you use them whenever they want and without warning. Do you want to bet your business on it? Of course not.
You can future proof your business by focusing on building your own list of emails. Building an email list means you can contact the people on your list when you want, for whatever reason you want (paying attention to email marketing rules and what’s best for your subscribers, of course!).
But just having a list of random people on your email list is not enough. What are the email list building strategies for getting genuine prospects who are interested in buying from you?
Your list is all about quality subscribers, not quantity.
If you’re running an online business you’ll know that your top priority is to grow your email list. Your email list is the database of prospects who have given you permission to email them with information so that they can make a decision about buying from you. They are your past, present and future customers and your most important assets for your online business.
The problem is, sometimes online business owners work very hard in getting email addresses for marketing purposes, only to see little impact. You create some type of freebie, put it all over your website and offer this free download in return for someone joining your email list. But there is now a new way to grow your email list. And it’s having a significant impact for many online marketers.