How To Increase Your Squeeze Page Opt-in Rate
As a general rule, you would use a squeeze page for traffic that is generated from paid sources – such as solo ads, banner ads or pay per click advertising. This is traffic that you control and the primary objective is to obtain the visitor email addresses so that you can contact them with follow-up marketing. A squeeze page should provide specific information that a visitor was looking for. You must design it with a clear focus on the customer directed onto that page. Therefore, it must be relevant to the contents that you placed on your ad or in your email link.
Here are 10 ways to increase your opt-in rate: