When it comes to marketing, nothing is done without the numbers.
Regardless of your market or niche, A/B split testing provides information that guides your business along a more successful path. It’s one thing to have a hypothesis about something. It’s entirely another thing to prove it.
A/B split testing is the process of creating two versions of one thing that you want to test. For example, you may want to test a sales page, email open rates, a sign-up form, a lead magnet or something else.
You already have one version, but you think if you changed one thing about it you’d covert more. Now you can try it simply and easily using technology and software. And, make no mistake, once you start split testing your audience will surprise you.
Before you start spending time, effort and money on any type of marketing or advertising, you should be able to clearly identify your target market. These are the people that will have a genuine interest and need for your products and services. Any extra information that you have about them will help to make your advertising strategies more effective.
Regardless of how good your products or services might be, they won’t appeal to everyone. If you try to get your messages to wide, undefined audience, you’ll spend money that you don’t really need to spend, and you won’t even get much back from it either. Here are 4 of the things you should know when marketing to a specific audience. Without this information, you’ll struggle to really appeal to the audience that you’re trying to target and sell your items to.