Keywords are the words and phrases on your website that people will input into a search engine like Google when they’re looking for something on the internet. When you use keywords effectively, the search engines will index your website and drive visitor traffic to it.
You can improve your keyword search results by optimizing the content you publish. You need to ensure it speaks to your audience but also shows search engines that your content is authentic, on topic and relevant to your audience.
10 Ways To Get Better Search Results to Boost Traffic
When you have a website that is your storefront, your main job (aside from having superb products and services with attractive offers) is to get traffic to your site. The more relevant traffic you can bring to your site, the better.
If you improve your website search engine optimization (SEO) you can get more traffic sent to your website from the search engines like Google, Yahoo and Bing. Here are 10 ways you can adapt your website to get better search results.
SEO (search engine optimization) is how you market your website so people who are searching for information about your products or services can find it using a search engine like Google or Bing.
One of the best ways to improve your SEO and generate more ‘organic’ or free traffic involves how you write and format the content on your website and the keywords you use.
The keywords are the words and phrases a person will type into a search engine to find what they’re looking for. If these keywords match the content on your website, the search engines will direct people to your site.