An internet based business provides the opportunity for many of us to fulfill our entrepreneurial ambitions. Ambitions that perhaps would not be possible in the traditional business world.
The set up, time and costs of starting an online business from home are considerably less than starting a conventional ‘bricks and mortar’ business. An internet based business can reach out to customers all over the world and operate 24 hours a day, 7 days a week.
But that’s not to say that you can ignore all the regular rules of business. There are lots of legitimate online business opportunities out there and, regardless of the niche or industry, if you master the following 4 skills, success will certainly follow.
Does Your Internet Based Business Have Loyal Customers?
You don’t need me to tell you that every internet based business needs customers to survive. No customers means no business. It’s not uncommon for new internet entrepreneurs to spend time and money learning how to start a business online and then expecting it to magically start making money. Knowing how to start a business online is important but you also need to how to ensure that your internet based business can not only find customers but also get them to buy from you again and again.
It costs 6 to 7 times more to get a new customer than keep an existing one. So how is business done online to convert short-term visitors and customers into loyal long-term clients and even brand advocates?