What Do You Remember From Internet Marketing School?
Let’s say we went to an internet marketing school, what’s the first thing that we would be taught? Would it be that internet marketing is basically the process of promoting a business on the internet, which allows you to market to a huge number of internet users from all over the world?
Or perhaps it would be one of the internet marketing strategies like email marketing, social media marketing, video marketing, display advertising, affiliate marketing or search engine marketing?
These are solid strategies that all internet marketing training should cover. However, the most important lesson to learn at an internet marketing school is that internet marketing is not about you. It’s about your customer. Your internet marketing strategies will not work unless you know what your customers want and need most. What are their pain points, that is, their most important problems that they need to solve?