Tag Archives: landing page

10 Secrets For Effective Internet Marketing Solo Ads

Effective Internet Marketing Solo Ads

Internet marketing solo ads are a very popular way for online marketers to drive customer Internet Marketing Solo Adstraffic to their online sales pages and to grow their customer lists. When you buy solo ads your message is emailed by a solo ad vendor to an agreed number of people who have an interest in your product or service. Your email is sent on its own, without any other messages or advertising, hence the name solo ad marketing.

All internet marketing solo ads contain a link to a squeeze page or landing page. The solo ad vendor will usually guarantee that the link in your solo ad will receive a certain number of unique clicks.

But, even if you get the guaranteed clicks, they are not guaranteed sales or opt-ins to your email list . You still need to convert those readers into customers. Solo ads that work not only capture traffic but convert the ‘lookers’ into ‘buyers’.

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Are Solo Ads Dead?

Are Solo Ads Dead?

Solo ads are where your selling message is emailed by a solo ad vendor to an agreed solo adsnumber of people on the vendor’s list. Your message is sent on its own, without any other messages or advertising, hence the name solo ad marketing.

Within the email you will have a link to your squeeze page or landing page. The solo ad vendor will normally guarantee that the link in your email will receive a certain number of unique clicks.

These clicks do not guarantee that people will respond to the message on your squeeze page and submit their email to receive more information from you. They only guarantee that a certain number of people will actually see it. So if you want solo ads that work, what do you do?

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10 Ways To Increase Your Squeeze Page Opt-in Rate

How To Increase Your Squeeze Page Opt-in Rate

squeeze page is a webpage created by online marketers to obtain opt-in email addressescreate a squeeze page from prospective subscribers. It is one of the tools used to build a customer database list.

As a general rule, you would use a squeeze page for traffic that is generated from paid sources – such as solo ads, banner ads or pay per click advertising. This is traffic that you control and the primary objective is to obtain the visitor email addresses so that you can contact them with follow-up marketing. A squeeze page should provide specific information that a visitor was looking for. You must design it with a clear focus on the customer directed onto that page.  Therefore, it must be relevant to the contents that you placed on your ad or in your email link.

Here are 10 ways to increase your opt-in rate:

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6 Reasons Why Your Facebook Advertising Is Not Working

6 Reasons Why Your Facebook Advertising Is Not Working

There are more than 800 million people using Facebook everyday and Facebook facebook advertisingadvertising offers a highly targeted way to reach your prospective customers.  You can create ads that appear only to specific groups or segments of people based on the information contained within their profile or based on gender, location, or personal preferences.

But, as with any type of advertising or marketing, you have to make sure that your Facebook advertising is right from the outset or you will lose money.

Here are 6 reasons why your campaign may not as effective as possible:

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squeeze page

What is a Landing Page and Squeeze Page?

What is a Landing Page and Squeeze Page?

When you are setting up your own online business, it is important that you have squeeze pagea well designed and easy to use website for your customers to visit. Let’s assume that your website is ready, all the products or services that you want to sell online are in place and you have an advertisement set to go to drive traffic to your website.

The next thing that you need to think about is your landing page and your squeeze page.

Although similar, there is a subtle difference between the two. When marketing online, a landing page is a single web page that will usually have targeted sales copy that is an extension of an advertisement or link.

A squeeze page is a page created to obtain opt-in email addresses from prospective subscribers and may not necessarily have any direct information about the product or service, other than to hint at what is yet to come. The sole purpose of a squeeze page is to capture information for follow-up marketing.

Connections to both of these two types of pages are often linked to from social media, email campaigns or search engine marketing.

These pages are slightly different to the main part of your home business website as they should only contain the information that is relevant to the advertisement or link that the visitor clicked on.

Some online business website owners direct their potential customers to the homepage of their websites. Homepages are often designed to serve multiple users and contains a lot of links to other pages, other products and services or even to other websites. There is not a clear ‘call to action’ and the visitor may leave and never return.

Your website is there to establish you as an authority in your field. It will have details about your products and services and why people should by from you. Also, there will be links to other pages on your website and other general information.

This is why a landing page and squeeze page are important. They provide specific information that a visitor was looking for. When creating a landing page or squeeze page for your online business, you must always design it with a clear focus on the customer directed onto that page.  Therefore, it must be relevant to the contents that you placed on your ad or in your email link.

When to use a landing page or a squeeze page

As these two types of pages are quite similar, it can be a little confusing to know when to use one or the other.

As a general rule, you would use a squeeze page for traffic that is generated from paid sources – such as banner ads or pay per click advertising. This is traffic that you control and the primary objective is to obtain the visitor contact details so that you can contact them with follow-up marketing.

The page should have a brief summary of the benefits of your product and service and must offer something of value to the visitor in exchange for their name and email address. There should be no links to any other web pages or offers that you may have as these will distract the visitor.

You would use a landing page for your exiting contacts, ie, people who are already on your email marketing list. Again, the page should clearly outline the benefits of your specific product or service that you are offering but should contain more detail than a squeeze page. Remember that because this person is on your list, they have already expressed an interest in your products and services, so you can go into much more detail and seek to persuade the visitor to complete a transaction for an immediate or eventual sale.

Remember that people will buy from your online business when they are ready to buy, not when you are ready to sell – so it is important to refine and amend your landing pages and squeeze pages to suit the specific audience with a specific product.

You can also see how successful your pages by gauging the conversation rate of your pages. This is done by comparing the numbers of visits to the page (or the number of times your ad or link was clicked) to the number of people who then took action, ie, entered their name and email or purchased a product.

To obtain your conversion rate, divide the total number of opt-ins or sales by the total number of clicks and multiply by 100. For example, if your ad had 500 click-throughs and 100 opt-ins, your conversation rate would be 20% (100 divided by 500 multiplied by 100 = 20%).

Typically, a good landing page will have between a  5 to 15% conversion rate on average.
A good squeeze page will be have between a 15 to 40% opt-in rate on average.

Check out this Free Landing Page Creator

How to use a landing page and squeeze page

The secret for online business success is to have a solid business model, a clear direction, training and determination. The Digital Experts Academy is a proven system that not only teaches you how to create landing pages and squeeze pages but also provides you with the following:

  • Powerful potential money generating income streams with quality products, residual income streams, and high ticket items.
  • Simple, step-by-step instructions showing you exactly how to build landing pages that convert
  • An internet business marketing system which includes landing page software, ready made squeeze page designs, your own website, blogging platform, a pre-written email series, practical videos and reports, sales funnels and even a call centre to close sales for you.
  • Cutting edge marketing and online business training plus access to an interactive global community where there are always other members online to help you.

The Digital Experts Academy provide everything you need to start an online business. It begins with a free online business start up 7-day ‘bootcamp’. Get your free bootcamp here.