Does Link Building For Your Website Still Matter?
Link building for your website has always been an important factor for it to rank well in the search engines. Links back to your website provide strong signals that your site is relevant and popular.
In the past this was used by marketers to build hundreds and even thousands of backlinks. They had some results, but they were short lived. In 2012, Google released its Penguin algorithm update. It was designed to stop websites spamming their search results. In particular, those websites which were buying links or getting them through free link building sites designed to boost their Google rankings.
So does this mean that link building for your website is all but dead today? Far from it!