When it comes to running a successful online business, it’s a well known fact that you have to build an email list of prospects. These are people who have shown an interest in your business and given you permission to email them more information about your products or services.
Most people use email to some extent in the daily workings of their business or personal life. Email marketing has proven to be not only an effective, but also a cost-efficient way to keep in touch with prospects, no matter where they are living in the world.
But just having prospects on your email list isn’t enough. You need to convert prospects into customers.
As you start your online business journey, one of your most important tasks is building a list of prospects. This is a list of emails of people who are interested in buying your products and services. When somebody provides their email address, they are granting you permission to send them information about your business.
People will buy when they are ready to buy, not when you are ready to sell, so it’s vitally important to keep in contact with them. The most effective way to do this on a regular basis is via email. While you can’t force anyone to sign up, you can gently encourage them to sign up by showing the benefits of doing so. Let’s look at the 6 steps to building a list of prospects.