marketing plan Archives

5 Easy & Cost-Effective Marketing Strategies for Every Business

All businesses must market themselves to attract and retain customers. However, finding the time and resources for effective marketing strategies can be challenging for a busy business owner. Thankfully, there are certain marketing strategies you can follow that don’t require a lot of time or money. Here are 5 easy and cost-effective marketing strategies perfect …

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How to Build an Effective Pricing Strategy to Maximize Your Profits

Pricing is a complex decision in running a business. The price should take into account your goals, target market, and competitive landscape. An effective pricing strategy should be tailored to match your business objectives while offering customers fair value. This is a formidable challenge for any business, but it’s important to get it right as …

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Why You Can’t Just ‘Set It and Forget It’ with Marketing

As a business owner, you’re often swamped with tasks. So taking a ‘set it and forget it‘ approach to your marketing can be tempting. You may think that once you’ve put your marketing strategies into motion, there’s little else to be done. Contrary to popular belief, marketing can’t be put on the back burner. It …

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What Methods Work Best to Ensure You Meet Your Goals?

As you work through developing goals for your business and your life, you may notice that you need to change what you’re doing now. In fact, as you move along in your business, whatever is in your business plan now might change. As you gain experience, some of the assumptions you made in the past …

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Why Does Your Business Need a Business Plan?

It’s not that unusual for some people to start a business (and even run a business) without any notion of what they’re doing. They just do something they like doing and earn money from it. And if you’re making money why do you need a business plan? A business plan document was traditionally designed so …

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5 Ways to Improve and Scale Your Digital Marketing Plan

Digital marketing uses online digital platforms and tools for marketing your business or your products. It’s an important part of any company’s marketing strategy and a cost-effective and efficient way to reach out to potential customers. However, achieving success in digital marketing isn’t straightforward due to its complexity and the ever-changing nature of the field. …

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