Tag Archives: niche marketing

Why Your Niche And Target Audience Online Aren’t The Same

Is There A Difference Between Your Niche And Your Target Audience Online?

When you’re running an internet based business you definitely have to know the differenceTarget Audience Online between your niche market and your target audience online. Although they are often used interchangeably, these phrases are not the same.

Your niche and audience are both crucial to building a successful internet business, and are definitely related in some ways.  But it’s fruitless to try to target any group of people until you have established the special niche you will be working in. On the other hand, you can’t be successful in any niche market without targeting your marketing to a very specific, laser-focused audience.

Let’s look at the difference between a niche and a target audience online and how a clear focus between the two will help towards your success.

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Can Your Business Spot Its Target Market?

Have You Identified Your Target Market?

Did you know that zebras can teach you a lot about finding your target market? Zebras target marketinstinctively know that when they hang out in groups, interestingly called dazzles, their stripes blend together. This makes it hard to pick them apart as individuals by prey animals like lions. The black and white stripes of their bodies come together to create a confusing target that appears as one large individual to a lion.

However, when a lion focuses on just one individual zebra, it’s much easier for him to catch his target. Small fish use the same strategy too. Smaller saltwater fish are often brightly colored, in eye-catching patterns and designs. Small freshwater fish have iridescent, shimmering scales which create confusing patterns of light when they dart about, traveling in schools.

In both cases, the prey animal understands that hanging out in a large group makes it harder for predators to single them out. You can use these target market examples from the animal kingdom to identify your prospective customers.

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7 Tips For Choosing A Profitable Online Niche

Finding Success With A Profitable Online Niche

Choosing a profitable online niche is sometimes the most important part of building an onlineprofitable online niche business. For bloggers, infopreneurs and other online business owners, knowing that you have a viable market is important before you spend time, money and resources starting to build your business.

No matter what type of Internet presence you are trying to develop, it is a good idea to focus on one particular niche.

Here are 7 tips to help you find a profitable online niche.

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5 Steps To Choosing The Best Affiliate Marketing Niche

How Do Choose The Best Affiliate Marketing Niche?

If you have decided that you want to get into the world of making money with affiliateBest Affiliate Marketing Niche marketing, how do you choose the best affiliate marketing niche?  It’s important that you put some thought and research into your niche before you put your time and effort into it.

Affiliate marketing is a great business model for new and experienced online entrepreneurs. You can sell other peoples’s products and services online and when you make a sale, the product owner pays you a commission. It’s easier to make money with affiliate marketing than creating your own products because you don’t have to buy any stock, organise any deliveries or get involved with any customer queries. The product owner does all of this. Your job is to find the customers and promote the products to them.

Let’s have a look at the 5 steps to choosing the best affiliate marketing niche.

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What Are The Top 10 Affiliate Marketing Niches?

What Are The Top Affiliate Marketing Niches?

As there are so many different products and services available on the internet for the onlineAffiliate Marketing Niches entrepreneur to sell how do you choose best affiliate marketing niches? Affiliate marketing is when you promote other people’s products or services and when you make a sale, you get paid a commission.

You find a product or service that you like and that will sell well and you begin to promote it to a target audience. This may be a digital product that can be used online or downloaded directly to the customer’s computer or a tangible product that is physically delivered to the customers address.

Promoting is when you raise awareness about a product by driving potential customers to the product owner’s website. So what are the best affiliate marketing niches for your online business ideas?

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Is The Internet Too Competitive For A New Online Business Startup?

Can A New Online Business Startup Survive?

Since 2007 there has been a massive shift of people buying goods and services on the Online Business Opportunitiesinternet and this is good news for entrepreneurs looking for online business opportunities. Or is it? The large internet businesses are all over the web so has it now become too competitive for a new online business startup?

The first thing to remember is that competition is a good thing because it can also prove the track record of a market niche. What you want to do with your online business startup is bring something to the table within that niche that your competition is not offering.

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Is Online Banner Advertising Still Effective?

Online Banner Advertising: Is It Still Effective?

Online banner advertising is made up of rectangular graphic panels which link to an online banner advertisingadvertiser‘s website or landing page. You will generally see banners on websites at the top, sides or bottom.

A website that sells online banner advertising space can only guarantee that people will see your ad. These are known as banner views. They cannot guarantee that anyone will read it or click through to your landing page or website.

Banner advertising costs are normally calculated by every thousand times a banner is shown. This is known as the CMP or ‘cost per mille‘.  The cost of a banner can also be calculated by the duration of time that the banner appears on a website which is normally per 30 days. The average click through from banners to most websites is roughly 2% to 5%.

When advertising on websites first started, online banner advertising was very popular. Today, some online business owners think that it has had its day. But has it?

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online niche marketing

Online Niche Marketing

What is Online Niche Marketing?

Online niche marketing is when you implement a laser targeted campaign to customers online niche marketing who have a need for your product because it provides a solution to a problem that they have. The need for the product and the solution it offers is greater than just fulfilling a desire that the customer may have for the product.

What Does Niche Marketing Mean?

Online niche marketing is anything that specifically interests a certain number of people. A niche is also a particular place for things, for example each person discovers their own niche at work, the family or even in society in general.

Online Niche Marketing Strategy

The best place to start with online niche marketing is to use minor keyword research to find what people want to fix. The Google keyword research tool will help.

To see what’s really popular right now for niche market examples, you should search for the quoted phrases:

  • “how do I stop”
  • “get rid of”
  • “how to get rid of”

Then look for what interests you. It might be something about which you have a great deal of understanding or something that catches your attention and you would like to know more about it. This is your niche, and once you have discovered it, you can develop or find a product that fits that niche.

What you want to look for are niches in which the average user has a problem that they are extremely desperate to solve and will do almost anything to fix. When need is there rather than just desire, you have got a winning niche. Combine that with a laser targeted campaign that provides a solution to their problem and you are on your way to your online niche marketing campaign.

Examples of such niches include:

  • Weight loss
  • Acne
  • Pain management
  • Insomnia
  • Pest Control

A fundamental online niche marketing technique is to locate search engine recommendations for the target market. It is essential that your website is recognized by the big search engines and rank your site from the niche keywords. The keywords used are of great importance because they will get your website in front of the target audience.

Make sure the keywords used are strongly related to your niche. Incorporate hyperlinks on your website to other articles of websites with the exact same subject material. Just make sure the other websites are not in direct competition to your online business.

Another significant online niche marketing technique is to keep your website content updated. When your website is ranked by the search engines, any subsequent web crawls will search for fresh content. If your web page has not been updated in some time, your ranking may decline.

Advantages of Niche Marketing

When people have problems that they are desperate to get rid of, they are willing to spend  money if they believe a product is a solution to their problem.

With the correct marketing skills you can identify niche markets that encompass three major elements:

  1. You can easily identify your audience so your marketing will be highly targeted and thus more effective.
  2. There are motivated, active buyers in the niche market and if your product provides an effective solution to the customer’s problem, they will buy from you.
  3. You are able to fine tune get your marketing message to your audience so they know exactly how you can help them.

Disadvantages of Niche Marketing

Remember, with online niche marketing, you must pay attention to who you are selling to before you determine what you are going to sell. Not all online niche markets are as profitable as you might hope. You want to promote products that will convert well, and will make you enough money to be worth the effort.

Learn more about online niche marketing

The secret of online niche marketing is to have a solid business model, a clear direction, training and determination. The Digital Experts Academy is a proven system that not only teaches you online niche marketing but also provides you with the following:

  • Powerful potential money generating income streams with quality affiliate products, residual income streams, and high ticket items.
  • Simple, step-by-step instructions showing you exactly how to set up an online niche marketing business
  • An internet business marketing system which includes your own website, blogging platform, a pre-written email series, practical videos and reports, sales funnels and even a call centre to close sales for you.
  • Cutting edge marketing and online business training plus access to an interactive global community where there are always other members online to help you.

The Digital Experts Academy provide everything you need for your online niche marketing business and begins with a free 7-day ‘bootcamp’.