Before you start spending time, effort and money on any type of marketing or advertising, you should be able to clearly identify your target market. These are the people that will have a genuine interest and need for your products and services. Any extra information that you have about them will help to make your advertising strategies more effective.
Regardless of how good your products or services might be, they won’t appeal to everyone. If you try to get your messages to wide, undefined audience, you’ll spend money that you don’t really need to spend, and you won’t even get much back from it either. Here are 4 of the things you should know when marketing to a specific audience. Without this information, you’ll struggle to really appeal to the audience that you’re trying to target and sell your items to.
Your competitors may have multiple websites and blogs, each one showcasing a product or service. The same can’t be said about podcasts. Although having a website and a blog is important, a podcast for your business will provide a unique marketing approach that engages people much more than text based content ever can.
Quite simply, a podcast is a type of RSS feed (or the delivery system used) that listeners can subscribe to. But instead of using text or video as content, it uses audio. It’s like having your own radio show, but to a targeted audience who are genuinely interested in what you have to say.
You can use your podcast to build engagement and authority with your target market, grow your email list and sell your products and services.
The more you develop your online audience engagement the more successful your internet marketing efforts will be. But it can be a challenge trying to find the right messages, tone and content for your audience.
That means developing the kinds of things that your prospects enjoy consuming the most. The more engagement you have, the more your audience will come to know, like and trust you. And then the more likely they are to buy from from you.
Here are 12 website engagement ideas so that you can give your prospects and customers what they are looking for whilst improving your relationship with them along the way.