5 Benefits of A Podcast For Your Business
Your competitors may have multiple websites and blogs, each one showcasing a product or service. The same can’t be said about podcasts. Although having a website and a blog is important, a podcast for your business will provide a unique marketing approach that engages people much more than text based content ever can.
Quite simply, a podcast is a type of RSS feed (or the delivery system used) that listeners can subscribe to. But instead of using text or video as content, it uses audio. It’s like having your own radio show, but to a targeted audience who are genuinely interested in what you have to say.
You can use your podcast to build engagement and authority with your target market, grow your email list and sell your products and services.
Is it time to start a podcast for your business?