Tag Archives: Online Digital Marketing

A Beginner’s Guide To The 3 Types Of Digital Media

What Are The Three Types Of Digital Media?

To run a successful business today you need a strategic digital marketing plan to make sure your branding and marketing will reach as many existing and potential customers as possible.


There are 3 types of digital media:

  • Owned Media: Any online asset that you control like your website or social media channels
  • Paid Media: Promoting your online content to improve traffic to your owned media assets
  • Earned Media: Customers recommending you by word of mouth or through social media

3 types of digital media

These 3 types of digital media marketing will boost your audience reach. Of course, it will vary the way your target audience encounters your brand. If you want to boost brand awareness and increase sales, you want a combination of all 3 to blend them into new marketing strategies. Continue reading

Race Ahead With These 7 Top Digital Marketing Tools

Mastering The Basics Of Digital Marketing

In basic terms, digital marketing is all about reaching customers in an electronic medium. This, of course, means advertising and marketing on the internet. But also includes email, social media and using software that works on autopilot to help you generate leads and sales for your business.

Online digital marketing offers business owners an extensive array of tools. These enable you to attract, engage and convert huge numbers of customers that is just not possible with traditional offline media.

If you are just starting your own online business, you may feel a little overwhelmed in where to start in order to build your brand and increase your profits. Or, if you have been in business for a while you may not be getting the kind of results you want. The list of online marketing tools below will help you to evaluate your current digital marketing strategies and identify any gaps.

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