With the number of people going online increasing daily, it’s hard to overstate the advantages of digital marketing.
Digital marketing examples include SEO (search engine optimization), content marketing, social media marketing, pay-per-click advertising, affiliate marketing, native online ads, marketing automation, email marketing, and more. If you can do it using online technology, it’s digital marketing.
In the current marketplace, whether you’re a brick-and-mortar business or a totally virtual business dealing in information products or services, you need to have some digital marketing strategies in place. It’s the way to get found and build your business.
It goes without saying that your business needs a website, an email list, and social media platforms to spread your message and sell your products or services. Once you have that, start developing a digital marketing strategy.
To run a successful business today you need a strategic digital marketing plan to make sure your branding and marketing will reach as many existing and potential customers as possible.
There are 3 types of digital media:
Owned Media: Any online asset that you control like your website or social media channels
Paid Media: Promoting your online content to improve traffic to your owned media assets
Earned Media: Customers recommending you by word of mouth or through social media
These 3 types of digital media marketing will boost your audience reach. Of course, it will vary the way your target audience encounters your brand. If you want to boost brand awareness and increase sales, you want a combination of all 3 to blend them into new marketing strategies. Continue reading →
In basic terms, digital marketing is all about reaching customers in an electronic medium. This, of course, means advertising and marketing on the internet. But also includes email, social media and using software that works on autopilot to help you generate leads and sales for your business.
Online digital marketing offers business owners an extensive array of tools. These enable you to attract, engage and convert huge numbers of customers that is just not possible with traditional offline media.
If you are just starting your own online business, you may feel a little overwhelmed in where to start in order to build your brand and increase your profits. Or, if you have been in business for a while you may not be getting the kind of results you want. The list of online marketing tools below will help you to evaluate your current digital marketing strategies and identify any gaps.