online marketing funnel

How To Create A Successful Sales Funnel For Your Business

What Is a Sales Funnel? A sales funnel is a process that businesses use to turn strangers into customers, and customers into brand advocates. To create a successful sales funnel, it’s often broken down into four steps: Attract: Use marketing and advertising methods to attract potential customers. Convert: Incentivize potential customers to share their contact …

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Understanding Contextual Marketing and How It Can Boost Your Business

What Is Contextual Marketing? During the Superbowl blackout in 2013, Oreo Cookies tweeted out a picture and a statement that said, “You can still dunk in the dark.” This is a classic example of real time contextual marketing. It was unexpected, not planned, but it was effective and went viral. Contextual marketing focuses entirely on …

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