The question isn’t whether you should leverage video in your content marketing strategy. It’s how long your videos should be to get the most out of them. Because today, more than ever, consumers are skipping ads and their attention spans are increasingly declining.
We live in a very fast-paced world today. People are used to instant gratification. They want what they want when they want it. Marketing videos can provide value, relevance and the immediacy that your audience desires.
The first thing that probably comes to mind when you think about marketing videos for businesses is explainer videos or demonstration videos. That’s because video is the easiest technology to use when you want to explain anything to your audience. It’s the next best thing to being there live and in person. But there are numerous types of marketing videos that you can create. So which videos are best and when?
Simple Video Marketing Ideas If You Don’t Want To Be On Camera
As an online business owner, you’re going to need some video marketing ideas to get your business noticed. When you have a video on YouTube, you have an excellent chance for ranking for a particular keyword or phrase in the world’s two largest search engines.
The largest search engine is Google. Google purchased YouTube a few years ago. Now YouTube is the second largest search engine on the internet and has claimed more than 3/4 of all video search traffic.
But what if you’re camera shy? A lot of people are and don’t want their face on video talking about their business. If you’re one of the many people who is reluctant to get in front of a camera, here are 7 video marketing ideas for shy business owners to make sure you don’t miss out on the powerful marketing opportunities video provides.
These video marketing tips will help you craft a video that looks great, sounds great, and also get the message across to your viewer to take further action. Creating videos that generate better online marketing results is an art form. It’s a balancing act between giving too much information and not enough information.
Video is a super-powerful way to market your brand. You’ve heard the saying that a picture is worth 1000 words. Dr. James McQuivey of Forrester Research states that a minute-long video is worth 1.8 million words. If that’s true, then you need to start using some (or all) of these video marketing tips.