Tag Archives: Pay Per Click

The 7 Samurai Online Marketing Strategies

7 Top Online Marketing Strategies

Success in business is mostly about marketing and with an internet business youonline marketing strategies need to know which online marketing strategies are going to work for you, rather than stabbing in the dark and hoping that something is going to work.  Your online marketing strategies can launch products or services or increase sales substantially for your business.

The best way to succeed with an online business is to know exactly what is online marketing and how it can help your business. Here are the 7 ‘samurai’ of online marketing strategies that you can use to make your online business cut through the clutter and defeat your competition.

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7 Things That Matter When You Buy Targeted Website Traffic

Buy Targeted Website Traffic That Gets Results

If you have an online business it is highly likely that at some stage you will want or need toBuy Targeted Website Traffic buy targeted website traffic. Traffic in the online business world is basically the number of people who visit your website. Without traffic, you have no online business. Some online business would like just to rely on free website traffic but all traffic has a cost whether it is in actual money or the time you have to spend in actually generating it.

When you buy web traffic, it delivers results but the traffic stops as soon as you stop paying for it. So you have to ensure that you spend your money wisely. Here are 7 factors that you need to consider when you buy targeted website traffic.

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6 Ways To Generate Your Affiliate Marketing Traffic (Part 5)

Affiliate Marketing Guide To Getting Traffic

Affiliate marketing traffic is all about driving customers to the sales pages of the products and services you have decided to promote. As an affiliate, when you promote other people’s products and services on the the internet and a customer buys that product or service, you earn a commission from the product owner.

All affiliates need some sort of affiliate marketing guide to enable them to get potential customers to visit the product owner’s website or their own website in the first place. In this quick affiliate marketing guide we’ll look a different ways you can generate affiliate marketing traffic to the products and services you are promoting.

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A Quick Guide To Starting An Online Business From Home

Starting An Online Business From Home

Starting an online business from home is not as difficult as it may sound, but there are aStarting An Online Business number of important issues that you have to keep in mind so that you actually make money and not lose money. So, where do you start?

Due to the low start up costs, starting an online business  is much easier to set up as compared to a traditional physical business where you have to buy stock before you sell anything.
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How To Buy Website Traffic

How To Buy Website Traffic 

Many people believe that all website traffic should be free, but this is not always true. It can How To Buy Website Trafficbe worth it to use paid traffic methods if you have a product that has been proven to convert very well.

In my last article, I looked at 6 ways to get free website traffic. To increase website traffic you need to combine proven free sources with proven paid sources. This will generate you high quality traffic from people who will join your list who will buy the products or services that you recommend.

When I buy website traffic, I use one main rule when deciding whether or not to use paid traffic:

If I am selling a product of my own, or if I am sending traffic to a page that focuses on selling a specific product, I will try paid traffic.

This means that I would send paid traffic to a sales page or a review page, but I would not send paid traffic to a blog, forum, article directory, or other information-style website.

Paid traffic should be reserved for situations where you are promoting something very specific that has already been proven to convert. Otherwise, stick with free traffic.

How To Buy Traffic to Your Website

You can buy traffic for your website with things like banner advertising, solo ads, re-marketing , pay-per-click and social media advertising.

Banner Advertising

Online banner advertising consists of rectangular advertisements which appear on websites. They all share the same common objective to encourage a viewer to click on the banner and then be taken to the advertisers website or squeeze page.

The cost of banner ads is calculated in two ways. One is for a set period of time (normally 30 days) and the other is for the number of impressions (ie, how often the ad is shown). If you are just starting to buy banners advertising, I would recommend that you opt for a set period of time. This way you know exactly how much you are spending over what period of time.

To save contacting loads of different websites to find out their rates, there are several ‘broker websites’ who provide all the information you need to buy traffic for your site with banner advertising. (See www.buysellads.com)

Solo Ads

One of the most effective ways to buy unique hits and build your list of potential customers is with solo ads. A solo ad is where your selling message is emailed by a solo ad vendor to a predetermined number of people on the vendor’s list who have already expressed an interest in your market. Your message is sent on its own, without any other messages or advertising, hence the name ‘solo’ ad.

Often a list owner will guarantee a set number of ‘clicks’. This means that they will send out your message to a pre-determined number of people and guarantee that these people will open your email message and ‘click’ on the link to your website or landing page.

Pay Per Click Advertising

Pay Per Click advertising is where you bid on search engine keyword words or phrases relevant to your target market. The more you bid (or pay) the higher your ad will appear in the listing. You pay when the ad is clicked.

You can control the number of paid clicks your website or landing page can receive in any given day. This is advantageous for the small online business owner as you will be able to control how much money that you are willing to spend on pay per click advertising each day.

Remarketing

Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads across the web or when they search on Google. When people leave your site without buying anything, for example, remarketing helps you connect with these potential customers again.

Ezine Advertising

An ezine is an online newsletter or magazine that is delivered to subscribers via email. Ezine advertising is the ultimate targeted website traffic tool as you can reach people who are already interested in your product or service.

The secret to success with ezine advertising is to match the content of the ezine to your offer. This means that if an ezine has a large readership it does not necessarily follow that it will appeal to your target audience. Sometimes, you are better to buy an advertisement in a smaller, more targeted, ezine which will get you better results and cost you less.

If you want to save time, money and effort with a proven ezine advertising service, check out the Directory of Ezines.

Free Website Traffic Mini Course

Anything you do online is pretty much useless if you you don’t know how to direct traffic to your website. It doesn’t matter how many pages you create, how much time you spend researching or how much content you write if you never get website traffic. Getting traffic is one thing but getting targeted traffic is another. You need people to to visit your website who are genuinely interested in your products and services. To find out how you can get highly targeted visitors to your website, this Free Traffic Mini Course will help you to solve your website traffic problem so that you find your ideal customers and sales.

Directory of Ezines

What Is Pay Per Click Marketing?

What Is Pay Per Click Marketing?

Pay Per Click marketing or pay per click advertising (also known as PPC) is one of thepay per click marketing most well-known marketing forms in the internet today.

The purpose of Pay Per Click marketing is direct traffic to your online business website, where you pay the publisher (the website owner) when the ad is clicked.

When you run a PPC advertising campaign, you typically bid on keyword words or phrases relevant to your target market. The more you bid (or pay) the higher your ad will appear in the listing.

A keyword phrase are the words that a target customer would type into a search engine – for example “what is pay per click marketing?”  The search engine will then display both ‘organic’ and paid listings. When the target customer clicks on a paid result option, the advertiser will pay for that click.

To set up a Pay Per Click advertising campaign, you write an ad and list the keywords that you are using for your online business with a click provider and then these will appear in the form of an advertisement that potential prospects to your website can then check out.

Understanding Pay Per Click Advertising

Use Relevant Keywords 

People will click on your ad and expect to be taken to a relevant website or landing page with subject matter that is related to the keywords within ad.  If they do not see what was offered in the link, they will leave and the click that you paid for would be a waste of money.

Use the Right Keywords

When you’re using keywords you should always check the search engines themselves. For example with the Google Keyword Tool. Choose your keywords carefully. If you choose the ones with highest results on the search the competition may be too great for your online business and if they are too low there is not enough potential market.

Control Your Cost 

You can control the number of paid clicks your website or landing page can receive in any given day. This is advantageous for the small online  business owner as you will be able to control how much money that you are willing to spend on pay per click advertising each day.

For more information on costs, go to Ways to Reduce Your Pay Per Click Marketing Cost 

Control Your Campaign

You have got the ability to pause your PPC marketing campaign whenever you like. Sometimes with a small online business website, you may not be able to monitor your account for a few days or even weeks, especially if you are running it as a side business form home. If this is the case, you can pause your account and you will not have any advertising money spent during this pause.

Check the Terms and Conditions

Just about all of the PPC  advertising provider sites require that you stick to a certain set of rules and regulations. Each of these terms and conditions are different for each provider. You need to be certain to read through these rules carefully and follow them constantly. This will save you a lot of time, frustration, and headache later being rejected by the provider for not following their rules.

Monitor Your Advertising

Constantly monitor the number of clicks which you receive on your online business  and where they are generating from. You will want to continue bidding only on the keywords that are actually bringing the traffic to your website. You should delete the keywords that are not bringing the results that you are looking for.

Have Patience

You do need to have patience with your Pay Per Click Marketing Campaign with your online business. Almost all the PPC publishers offer help and you should contact them before calling your Pay Per Click marketing campaign a complete failure. They will be able to provide you with possible solutions to get better results on your site.

MORE HELP WITH YOUR PAY PER CLICK MARKETING

Having your own online business can be hard work. There can seem to be a mountain of obstacles to climb – from understanding pay per click marketing to search engine optimisation from blogging to social media marketing, from finding the right products to sell to finding customers to buy them, the list goes on. To learn how to quickly and easily get your online business on the road to success, check out the Digital Experts Academy.

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