An Introduction to Pinterest
Pinterest is a pinboard-style photo sharing social media website and has been described as a “virtual pinboard” – a place for you to “collect the things you love”.
Other useful descriptions you’ll hear for Pinterest are “online vision boards” and “image bookmarking website”. In a nitshell Pinterest is a website full of images or YouTube videos that you find appealing – a place where you can express yourself and connect with others who have similar interests. It’s an effective way to drive people to your home business website and increase your Google ranking.
So, why is Pinterest important for your online business?
- Branding. Other than obviously securing your social profile on Pinterest, which secures another spot on Google for your brand, it’s also a way to build your authority on a popular network. What you choose to “Pin” and share reflects on your business.
- Link Building. Every “Pin” and “Repin” creates a link back to the image source (which in most instances will be on your website). Every decent link counts towards your SEO efforts. What you choose to “Pin” and share reflects on your business.
- Social Referral. Many purchasing decisions are now driven by social referrals and recommendations. Every time someone pins your brand or products, they’re endorsing you across their network – driving business to you!
- Traffic. With each Pin linking back to your websites, people are going to be discovering your products and clicking through to your business. There’s significant traffic opportunities for the right businesses on Pinterest.
How to Use Pinterest
Within your profile are “boards” which – when compared to blogs – are like “categories”. They’re essentially topics that you categorise all the images that you like into. Examples could include: hairstyles, wedding gowns, shoes, decorated rooms etc.
It’s easy to get caught up in “pinning” everything, and repinning randomly. But think about what reflects best on your online business and what is most likely to appeal to your audience and drive referrals and traffic.
- Use a professional looking image for your profile
- Tell the world who you are
- Tell the world what you do
- Say a bit about your online business
- Say what your online business does
- Share any credibility boosting information
- Tell people what they’ll find on your ‘pinboards’
- Include a link to your website
- Include a link to your Facebook page
The key attributes to a successful Pinterest profile
Invest the time
It’s social marketing… so it goes without saying it won’t be ROI positive overnight. You really need to invest the time (especially in the beginning setting it up) and be consistent, pinning and reviewing regularly.
Build your network
Pinterest has a very captive audience. You’ll be amazed at how many people will find your “pins” even without building your network. But, if you want the right people seeing your pins, actively follow the influencers in your space.
It’s easy to get caught up in “pinning” everything, and repining randomly.But think about what reflects best on your online business and what is most likely to appeal to your audience and drive referrals and traffic.
Leverage your social sphere
Pinterest integrates really well with many other networks such as Facebook and Twitter. So you should use your social sphere to drive eyeballs to your Pinterest work and make sure your efforts are generating maximum results.
Don’t fall into the traps of just “pinning” obvious self-promotion. In the social space, people are seeking conversation and convergence – not broadcasting. So “pin” things of general interest around your own stuff to build a truly captive network.
Pinterest has over 10 million users, it is the fastest growing social media site in history. Statistically, a far greater percentage of women use Pinterest than men (80% women and 20% men). It has become the third most popular social media website after Facebook and Twitter and Pinterest generated more referral traffic for businesses in 2012 than Google+, YouTube, and LinkedIn combined.
Your Online Business, Pinterest and Other Social Media
A lot of people who want to build an online work from home business get completely overwhelmed with all the jargon and seemingly endless list of tasks and things that you need to do to get a home business website actually working and generating income. Sometimes there seems to be a mountain of obstacles to climb – from understanding search engine optimisation to blogging, from pay per click advertising to social media marketing (like Pinterest, Facebook or Twitter), from finding the right products to sell to finding customers to buy them, the list goes on…
To learn how you can quickly and easily get your online business moving with, not only with Pinterest but all aspects of social media and marketing check out this FREE 7 day bootcamp.