Tag Archives: Retargeting Marketing

Why You Should Set Up Retargeting Ads For Your Business

What Is Retargeting?

Have you ever visited a website and then later started seeing banners for that website followingSet Up Retargeting Ads you around all over the web? That’s retargeting, also referred to as remarketing (people use those words interchangeably).

You’ll see retargeting ads examples when you visit a website like Amazon. They place a cookie on your computer, and no matter where you go on the internet, they will identify you. Meaning that they can show you ads related to the web pages you visited when you clicked on Amazon’s website.

When you set up retargeting ads, it’s a sure way to supercharge your marketing ROI.

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How To Create A Retargeting Campaign On Facebook

Setting Up Your Facebook Retargeting Strategy

A retargeting campaign on Facebook gives you the opportunity to re-engage with people who came to your website, but didn’t purchase. You can create ads on Facebook that go to these people who visited your website. This means you get a second, third, fourth, and even more chances to convert your customers and prospects.

Retargeting Campaign On Facebook

The basics of setting up a retargeting campaign on Facebook are really quite simple and straightforward. Here’s how you do it.

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