Chances are you’ve heard about webinars. You’ve probably even attended a few. That’s because webinars are extremely popular right now. All of the big name gurus, big and small brands are using them to take their businesses to new levels.
If you’ve not done so already, you should be hosting webinars for your business. Why? There are a lot of reasons why the webinar business model works better than other marketing models for boosting engagement, building your list, making sales and improving your business profile. Let’s look at a few.
There are a lot of reasons why webinars work better than other marketing models for boosting engagement, building your list, making sales, improving your business profile and, of course, generating free website traffic.
So what is a webinar? The word webinar is a combination of the words “web” and “seminar”. Before the Internet, seminars took place offline. People would gather in large groups to hear an expert talk about a particular topic. Today business owners large and small can conduct seminars on the internet, spending little to no money, and still reach a large audience with their message.
The internet is a great place to do business but it’s also highly competitive. To beat your competitors online you need to continuously market your business. But this doesn’t mean that you have to be spending huge amounts of money every day.
The reason that people will buy from your website is the same regardless of the size of the business. Your customers have to know, like and trust you. You have to make prospects feel comfortable when they visit your website.
The strategy to compete with competitors is to know who your target audience are and what the’re looking for. You can’t sell everything to everybody. But what you can do is sell your products and services to people who genuinely want them.
It’s Not As Challenging As You May Think To Run A Successful Webinar
When you run a successful webinar it provides a way for you to work with your audience on a more personal basis. You can use them to build your email list, and to make connections with new people. But your first webinar can be a bit daunting.
Think of it like learning to ride a bicycle. When you were little, your mom, dad or older sibling probably taught you how to ride. Maybe when you first started out, you had training wheels. Eventually, those training wheels were taken away. You wobbled, flopped and fell several times, but eventually, you learned to ride a bicycle on two wheels and you felt great about yourself.