Tag Archives: Sales Funnel Process

The 5 Steps Of The Online Buying Process

Cracking The Code Of The Online Buying Process

The online buying process is different to the offline buying process. As an online business owner you rarely, if at all, have any direct face-to-face contact with your customer. A prospect finds your products online and then decides whether to purchase or not.


It’s important to understand a typical buying process and sales cycle, so you can move your prospective customer from first encountering you or a particular product, all the way through to buying your product.

There are basically 5 steps to the typical online buying process.

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10 Ways To Attract Local Customers To Your Website

How To Attract Local Customers To Your Online Store

Even if you have an online store, don’t underestimate the results you can get when you attract local customers to buy from you too. Since your business home is local, many people who want to shop online will shop with your store because they feel as if they’re still shopping locally with small businesses. And they are, even though they don’t have to leave their house.


Never underestimate the power of focusing your marketing locally. Your area may have 25,000 or more people who will be excited to order from you as a local business.

It will make your marketing so much simpler, because you’ll know exactly who your audience is and how to get their attention. Continue reading

How To Create A Customer Journey Map

Designing Your Customer Journey Map

Customer Journey Map

It is easy for your prospects to become a customer?

Regardless of your industry, every buyer goes through a journey when making a purchasing decision. Understanding this journey will help you know what information to give them and when.

Creating a buyer journey map, or sales funnel, will be beneficial to you and your buyers.

The more you understand your buyer, the more you’ll be able to provide information and content to them so that they can make an informed buying decision toward purchasing your solution.

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The 3 Step Buyer’s Journey From Prospect To Customer

How To Plan Your Buyer’s Journey

Regardless of your industry, every buyer goes through a journey when making purchasing decisions. Understanding your buyer’s journey will help you know what information to give them and when.


You can think of the process of choosing what to buy as a journey. It’s the process of going from awareness to purchase. Thinking of this as a journey will help you guide your audience through the awareness or acknowledgment of a problem that they need to solve and how you are the one that can help them solve it.

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How The ‘Rule of 7’ Will Convert Your Website Traffic Into Customers

Convert Your Website Traffic Into Customers

You’re working hard to get people to visit your website but the key to online business success is to convert your website traffic into customers. It’s a hard fact to swallow but almost no one will buy from you on their first visit to your website.


There is where the ‘Rule of 7’ applies. In marketing circles, research states that you need to interact with someone 7 times before they purchase a product or service. This is because that person is trying to get to know you. They want to figure out if, in their minds, your products or services bring value to their life.

So once that person lands onto your website, how do you convert your website traffic into customers using the ‘Rule of 7’?

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Without A Sales Funnel Process You’re Leaving Money On The Table

How Many Levels In Your Sales Funnel Process?

It might seem like an obvious statement but sometimes businesses forget the fact that the only way to make money is to get customers to buy. A sales funnel process is set of steps where you move a prospect through a series of communications that results in them buying from you.


But what happens after that first sale is made? Are you now finished with that customer and do move onto the next prospect?

This is leaving money on the table, and is not servicing your buyers correctly.

Existing customers are the people who are most likely to buy from you again. Statistics show that, on average, 80% of all purchases are made by the same customers.

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