How To Attract Local Customers To Your Online Store
Even if you have an online store, don’t underestimate the results you can get when you attract local customers to buy from you too. Since your business home is local, many people who want to shop online will shop with your store because they feel as if they’re still shopping locally with small businesses. And they are, even though they don’t have to leave their house.
Never underestimate the power of focusing your marketing locally. Your area may have 25,000 or more people who will be excited to order from you as a local business.
Regardless of your industry, every buyer goes through a journey when making purchasing decisions. Understanding your buyer’s journey will help you know what information to give them and when.
You can think of the process of choosing what to buy as a journey. It’s the process of going from awareness to purchase. Thinking of this as a journey will help you guide your audience through the awareness or acknowledgment of a problem that they need to solve and how you are the one that can help them solve it.
Every business needs to create an effective sales funnel if they want to succeed in their marketing efforts. So many businesses don’t create a plan when it comes to marketing. Instead they do what everyone else is doing or what they feel is easiest or cheapest, without knowing whether or not it actually works.
Sales funnels help business owners know how many potential customers they have, where they come from, and how they’re going to be brought into the product cycle.
Many online businesses make the mistake of putting all their efforts in trying to sell to new customers rather than remembering the value of repeat customers.
When your business gets someone interested in your products or services you can turn that prospect into a customer. This is time to celebrate, right? You have made a sale, so your work is done. Now it’s time to find some new leads so you can hopefully repeat the process. Slow down, speedy.
It costs 6 to 7 times more to get a new customer than keep an existing one and, on average, 20% of your customers will be responsible for 80% of your sales. So how can you encourage your prospects to buy more and become repeat customers?
To understand the concept of an online marketing funnel, think about a regular, everyday funnel. The idea of a funnel is that you can focus a large quantity of something down into a very narrow flow. That’s why funnels are wide at the opening and extremely narrow, sometimes even pointed, at the bottom.
This upside down pyramid shape also works extremely well online for building your business. Let’s look at how an online marketing funnel works and why your business needs one.
There are certain affiliate marketing techniques and strategies that savvy online entrepreneurs use to boost the income that they earn from the internet.
So what is affiliate marketing? In a nutshell, it is the process of selling other peoples products and services online. When you make a sale, the product owner pays you a commission.
It sounds pretty straightforward. But how do you find the products, where are the customers and how do you motivate them to buy? Here are 6 top affiliate marketing techniques used by successful online entrepreneurs.
How can it be easy starting your own business online when you have to compete with over 1 billion other websites on the internet? It’s no secret that more and more people are buying goods and services online and with more than 3 billion people having access to the internet (a figure which grows by the day) there is still plenty of opportunity for new online entrepreneurs.
Whether you are doing it as a part time home business or as an extension to your existing offline business, starting your own business online is not as complicated as you may think. An online business is your window to the world and you can reach customers from around the world, 24 hours a day. Here are the 6 steps to create a business on the internet.