The reason that you’ll turn website visitors into buyers is the same regardless of the size of the your online business. Whether you’re running an online business from home or if you’re Amazon, it’s about the psychology of online shopping more than about the product or price.
The internet is both huge and personal at the same time. Your prospects shape the internet with their interests, searches, desires and purchases. Trends on the internet are people-driven. Your website may have the potential to be seen all over the world, but, if you want turn website visitors into buyers, it needs to be tightly focused to appeal to your best prospects.