Tag Archives: Solo Ad Marketing

5 Traffic Hot Buttons For Your Online Home Business

Hot Buttons For Your Online Home Business

Every online home business needs traffic because without it, your business will struggle to online home businesssurvive. There are only two sources of traffic, free traffic and paid traffic. Free traffic is very appealing but it is a long term strategy. Paid traffic will give you instant results and none more so that solo ads.

A solo ad is when a message about your online home business is emailed by a solo ad vendor to an agreed number of people on their customer database. Your email is sent on its own, without any other messages or advertising, hence the name solo ad.

Due to the fact that you are paying for people to see your message you want to turn as many viewers as possible into actual buyers for your online home business. The text in the solo ad will encourage the reader to click on a link that will take them to your sales page or lead capture page. The solo ad vendor will usually guarantee that the link will receive a certain number of unique clicks.

But, even if you get the guaranteed clicks, you don’t get guaranteed sales. You still need to convert those readers into customers. So how do you get them to push that ‘buy button’ for your online home business? Here are 5 traffic conversion hot buttons to add to your sales pages today.

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10 Secrets For Effective Internet Marketing Solo Ads

Effective Internet Marketing Solo Ads

Internet marketing solo ads are a very popular way for online marketers to drive customer Internet Marketing Solo Adstraffic to their online sales pages and to grow their customer lists. When you buy solo ads your message is emailed by a solo ad vendor to an agreed number of people who have an interest in your product or service. Your email is sent on its own, without any other messages or advertising, hence the name solo ad marketing.

All internet marketing solo ads contain a link to a squeeze page or landing page. The solo ad vendor will usually guarantee that the link in your solo ad will receive a certain number of unique clicks.

But, even if you get the guaranteed clicks, they are not guaranteed sales or opt-ins to your email list . You still need to convert those readers into customers. Solo ads that work not only capture traffic but convert the ‘lookers’ into ‘buyers’.

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How To Buy Website Traffic

How To Buy Website Traffic 

Many people believe that all website traffic should be free, but this is not always true. It can How To Buy Website Trafficbe worth it to use paid traffic methods if you have a product that has been proven to convert very well.

In my last article, I looked at 6 ways to get free website traffic. To increase website traffic you need to combine proven free sources with proven paid sources. This will generate you high quality traffic from people who will join your list who will buy the products or services that you recommend.

When I buy website traffic, I use one main rule when deciding whether or not to use paid traffic:

If I am selling a product of my own, or if I am sending traffic to a page that focuses on selling a specific product, I will try paid traffic.

This means that I would send paid traffic to a sales page or a review page, but I would not send paid traffic to a blog, forum, article directory, or other information-style website.

Paid traffic should be reserved for situations where you are promoting something very specific that has already been proven to convert. Otherwise, stick with free traffic.

How To Buy Traffic to Your Website

You can buy traffic for your website with things like banner advertising, solo ads, re-marketing , pay-per-click and social media advertising.

Banner Advertising

Online banner advertising consists of rectangular advertisements which appear on websites. They all share the same common objective to encourage a viewer to click on the banner and then be taken to the advertisers website or squeeze page.

The cost of banner ads is calculated in two ways. One is for a set period of time (normally 30 days) and the other is for the number of impressions (ie, how often the ad is shown). If you are just starting to buy banners advertising, I would recommend that you opt for a set period of time. This way you know exactly how much you are spending over what period of time.

To save contacting loads of different websites to find out their rates, there are several ‘broker websites’ who provide all the information you need to buy traffic for your site with banner advertising. (See www.buysellads.com)

Solo Ads

One of the most effective ways to buy unique hits and build your list of potential customers is with solo ads. A solo ad is where your selling message is emailed by a solo ad vendor to a predetermined number of people on the vendor’s list who have already expressed an interest in your market. Your message is sent on its own, without any other messages or advertising, hence the name ‘solo’ ad.

Often a list owner will guarantee a set number of ‘clicks’. This means that they will send out your message to a pre-determined number of people and guarantee that these people will open your email message and ‘click’ on the link to your website or landing page.

Pay Per Click Advertising

Pay Per Click advertising is where you bid on search engine keyword words or phrases relevant to your target market. The more you bid (or pay) the higher your ad will appear in the listing. You pay when the ad is clicked.

You can control the number of paid clicks your website or landing page can receive in any given day. This is advantageous for the small online business owner as you will be able to control how much money that you are willing to spend on pay per click advertising each day.

Remarketing

Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads across the web or when they search on Google. When people leave your site without buying anything, for example, remarketing helps you connect with these potential customers again.

Ezine Advertising

An ezine is an online newsletter or magazine that is delivered to subscribers via email. Ezine advertising is the ultimate targeted website traffic tool as you can reach people who are already interested in your product or service.

The secret to success with ezine advertising is to match the content of the ezine to your offer. This means that if an ezine has a large readership it does not necessarily follow that it will appeal to your target audience. Sometimes, you are better to buy an advertisement in a smaller, more targeted, ezine which will get you better results and cost you less.

If you want to save time, money and effort with a proven ezine advertising service, check out the Directory of Ezines.

Free Website Traffic Mini Course

Anything you do online is pretty much useless if you you don’t know how to direct traffic to your website. It doesn’t matter how many pages you create, how much time you spend researching or how much content you write if you never get website traffic. Getting traffic is one thing but getting targeted traffic is another. You need people to to visit your website who are genuinely interested in your products and services. To find out how you can get highly targeted visitors to your website, this Free Traffic Mini Course will help you to solve your website traffic problem so that you find your ideal customers and sales.

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online business advertising

How To Create Effective Online Business Advertising

How To Create Effective Online Business Advertising

There is a saying that doing business without advertising is like winking at a girl in the online business advertisingdark…..you know what you’re doing but nobody else does!

This is especially true for online business advertising. To get customers to your website or sales page to buy your products and services you are, at some stage, going to have to advertise.

But you have to buy your advertising carefully and you have to take certain steps to get the best possible return on your investment.

So, how can you ensure that your online advertising is going to be as effective as possible?

 5 Steps To Advertising Online Business

1. The Headline

Effective online business advertising starts with the headline. The headline is the most important part of your ad because this is what readers will see first. If your headline does not attract attention and make the reader want to read more, then the ad will fail. The headline must make it clear what the benefit of your product is to the reader. The only thing you need to get across in the headline is what the reader will get if they do what you want them to do.

2. Get To The Point

Everybody is pushed for time these days. That’s why your online advertising must quickly come straight to the point and make the reader want to know more. When you advertise online business products or services you need to communicate your main message in an emotional way because people tend to buy what they want more often than they buy what they need.

3. What Are The Benefits?

Any business advertising products or services needs to shout about the benefits of that product or service. It is the benefits that help sell it, not the features. A feature is what your product does and a benefit is what it does for me, the customer. For example, the feature of a new smart phone might be that it has a 32GB memory but the benefit means that I can store all favourite photos, videos, music, and apps so that I’ll have them on my smart phone wherever I go and I can enjoy them whenever I want.

4. The Call To Action

Once you have crafted your headline and listed your benefits you have to tell the reader what to do next. Don’t just leave them hanging in suspense. Rather than just using a simple, ‘click here’ in your online business advertising, write a benefit with the call to action message. For example, if you’re selling a time saving product ‘Click here to begin saving time today!’ is much better than ‘click here’.

5. Track Your Ads

Tracking you ad results won’t improve your online business advertising but it will make your online business more effective. If your online advertising does not work the problem might not be the ad – it might be your website or the place where you are advertising. When an ad get clicks but no sales are made, the problem is your website or the source of the traffic (ie, the wrong audience are looking at your ad). The job of your online advertising is to get clicks, not make sales.  It is the job of your website or landing page to make the sale. The other obvious benefit of tracking your ads is that if you get a lot of sales from several different ads that you are running, you have to know which one is working so that you can scale it up for bigger results.

 How To Create Effective Online Business Advertising

There is a huge amount of choice avaible to advertise online business ventures. Creating effective online business advertising for your own internet business can seem like a tricky and complicated process. To learn how to advertise on internet with proven strategies and to give your online business a boost here is a free 7 Day Marketing Bootcamp to get you started.

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squeeze page

What is a Landing Page and Squeeze Page?

What is a Landing Page and Squeeze Page?

When you are setting up your own online business, it is important that you have squeeze pagea well designed and easy to use website for your customers to visit. Let’s assume that your website is ready, all the products or services that you want to sell online are in place and you have an advertisement set to go to drive traffic to your website.

The next thing that you need to think about is your landing page and your squeeze page.

Although similar, there is a subtle difference between the two. When marketing online, a landing page is a single web page that will usually have targeted sales copy that is an extension of an advertisement or link.

A squeeze page is a page created to obtain opt-in email addresses from prospective subscribers and may not necessarily have any direct information about the product or service, other than to hint at what is yet to come. The sole purpose of a squeeze page is to capture information for follow-up marketing.

Connections to both of these two types of pages are often linked to from social media, email campaigns or search engine marketing.

These pages are slightly different to the main part of your home business website as they should only contain the information that is relevant to the advertisement or link that the visitor clicked on.

Some online business website owners direct their potential customers to the homepage of their websites. Homepages are often designed to serve multiple users and contains a lot of links to other pages, other products and services or even to other websites. There is not a clear ‘call to action’ and the visitor may leave and never return.

Your website is there to establish you as an authority in your field. It will have details about your products and services and why people should by from you. Also, there will be links to other pages on your website and other general information.

This is why a landing page and squeeze page are important. They provide specific information that a visitor was looking for. When creating a landing page or squeeze page for your online business, you must always design it with a clear focus on the customer directed onto that page.  Therefore, it must be relevant to the contents that you placed on your ad or in your email link.

When to use a landing page or a squeeze page

As these two types of pages are quite similar, it can be a little confusing to know when to use one or the other.

As a general rule, you would use a squeeze page for traffic that is generated from paid sources – such as banner ads or pay per click advertising. This is traffic that you control and the primary objective is to obtain the visitor contact details so that you can contact them with follow-up marketing.

The page should have a brief summary of the benefits of your product and service and must offer something of value to the visitor in exchange for their name and email address. There should be no links to any other web pages or offers that you may have as these will distract the visitor.

You would use a landing page for your exiting contacts, ie, people who are already on your email marketing list. Again, the page should clearly outline the benefits of your specific product or service that you are offering but should contain more detail than a squeeze page. Remember that because this person is on your list, they have already expressed an interest in your products and services, so you can go into much more detail and seek to persuade the visitor to complete a transaction for an immediate or eventual sale.

Remember that people will buy from your online business when they are ready to buy, not when you are ready to sell – so it is important to refine and amend your landing pages and squeeze pages to suit the specific audience with a specific product.

You can also see how successful your pages by gauging the conversation rate of your pages. This is done by comparing the numbers of visits to the page (or the number of times your ad or link was clicked) to the number of people who then took action, ie, entered their name and email or purchased a product.

To obtain your conversion rate, divide the total number of opt-ins or sales by the total number of clicks and multiply by 100. For example, if your ad had 500 click-throughs and 100 opt-ins, your conversation rate would be 20% (100 divided by 500 multiplied by 100 = 20%).

Typically, a good landing page will have between a  5 to 15% conversion rate on average.
A good squeeze page will be have between a 15 to 40% opt-in rate on average.

Check out this Free Landing Page Creator

How to use a landing page and squeeze page

The secret for online business success is to have a solid business model, a clear direction, training and determination. The Digital Experts Academy is a proven system that not only teaches you how to create landing pages and squeeze pages but also provides you with the following:

  • Powerful potential money generating income streams with quality products, residual income streams, and high ticket items.
  • Simple, step-by-step instructions showing you exactly how to build landing pages that convert
  • An internet business marketing system which includes landing page software, ready made squeeze page designs, your own website, blogging platform, a pre-written email series, practical videos and reports, sales funnels and even a call centre to close sales for you.
  • Cutting edge marketing and online business training plus access to an interactive global community where there are always other members online to help you.

The Digital Experts Academy provide everything you need to start an online business. It begins with a free online business start up 7-day ‘bootcamp’. Get your free bootcamp here. 

 

 

 

Solo Ad Marketing -Part 2

Solo Ad Marketing (Part 2)

In Part 1 of this article series, we explained solo ad marketing.  As every online marketer solo ad marketingknows, it is vital to build a list of potential customers and buying customers to whom you can sell your products and services. To sell your products and services, you need to drive these customers to your website and one of the most effective ways to drive traffic to your website is with solo ad marketing. For a more detailed explanation of how a solo ad marketing works, please refer to Part 1 of this article.

There are two ways that you can send out solo ad traffic:

  1. Solo ad marketing via an independent online marketer (see part 1)
  2. Solo ad marketing via an Ezine publishe

Solo ad marketing via an Ezine publisher

Ezines are basically online newsletters or magazines sent to subscribers by email.  There are small ezines with a few hundred subscribers to large eznies with hundreds of thousands subscribers and there are topics on just about everything.

The great thing about solo ad advertising with ezines is that you can reach a large number of people who you already know have an interest in your product or service. The ezine publisher will send out your solo ad advertising independently of the ezine itself.

Using ezines is a really simple way to send out a solo ad advertising campaign to a target audience. You simply find the right ezine that is related to your product or service, write your copy, pay for the solo ad marketing campaign and the publisher will send it out to their subscriber list. And you know in advance they are interested in what you offer! Basically, you are using the ezine publisher’s list to boost your own list. The publisher already has a list of many subscribers and when he sends out your message to his entire list,  the publisher is, in effect, endorsing you and your business to his subscribers.

As there are so many ezines available, before you buy your solo ad campaign, you have to check that the ezine is right for you. To do this,  visit the publisher’s website and look at past editions of their ezine. Also, subscribe to their mailing list and read a few issues. If the ezine is aimed at your target audience it should be relevant to you and if it is not, why should it be relevant to your potential customers?  You have to sure that it is a quality publication that subscribers will look forward to receiving as your solo ad will be seen to come from the publication – not you.

With any solo ad, whether it is sent via an independent online marketer’s list or via an ezine subscriber list,  you must ensure that your ad is well written with clear benefits. Remember the objective of your solo ad marketing campaign  is to get the reader to click the link within your text, go to your website or landing page and provide you with their name and email so that they can be added to your prospect list.

SUCCESFUL SOLO AD MARKETING

Finding your way through the sheer number of ezines available online for your solo ad marketing campaign can take up a lot of time. If you want to save time and find proven lists — and get great discounts too — you need to be a member of the Directory of Ezines.

They have done all the research, negotiated the best prices and made finding super solo ads easy. In addition to the ezine directory, which provides all the information you will need from ezine name, subjects covered, circulation, costs, contact details etc, the DOE provides non-ezine advertising resources, a learning centre covering important online  marketing topics and one-on-one personal consulting with DOE owner and industry ‘guru’ Charlie Page.

To get a FREE copy of Charlie’s ebook ’Ezine Traffic Formula’ (normally worth $47) where you can learn more about solo ad marketing with ezine advertising Click Here.

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What is Solo Ad Marketing? (Part 1)

What is Solo Ad Marketing? (Part 1)

Every online business, to make money online, needs a mailing list of potential customers solo ad marketingwho will buy from them.

Building a list is hard work and it takes time to drive targeted traffic to your website.

One of the most effective ways to build your list of potential customers for your online business and drive traffic to your website is with solo ad marketing.

A solo ad (sometimes called a solo blast) is where your selling message is emailed by a  solo ad vendor to a predetermined number of people on the vendor’s list who have already expressed an interest in your market. Your message is sent on its own, without any other messages or advertising, hence the name solo ad marketing.

Solo ad advertising contains information about your product and service and has a link to your website or landing page. If the reader considers your message beneficial to them, they will click the link to find out more information. To receive more information, you ask the reader to provide their name and email address into a form on your website or landing page so that you can send it to them. Once they enter their information, they have given you permission to send them relevant information and this person is now a prospect on your list.

The advantages of solo ad marketing

The primary advantage of solo ad marketing is that it is the only message that a reader sees and, because the email has been sent by somebody (ie, the vendor) who the reader  knows and trusts, the email will have a much greater chance of being opened.

Solo ad marketing can cost more than other forms of online advertising, but if you have proven ad copy and if your website does convert visitors into prospects, solo ad marketing provides a very good return on your investment.

A solo ad is normally in a text format, just like a regular email, and because it is only sent to people who are interested in what you have to offer, you are communicating to an audience who are more likely to buy from you, or at the very least, have an interest in what you have to sell. For example, if your website sells golf accessories, you may have some success if you advertise with a sports or leisure magazine. However, your return on investment will be higher if you know that your message is going to people who are specifically interested in golf and golf alone.

There are two ways that you can send out solo ad traffic:

  1. Solo ad marketing via an independent online marketer 
  2. Solo ad marketing via an Ezine publisher

This first article deals with solo ad marketing via an independent online marketer who already has a big list of subscribers. Part 2 is about solo ad marketing via an Ezine publisher.

There are many online marketers whom have a large list of subscribers and, for a fee, will send your message to a section of their list. You will not know the names of the people who will receive your message. You purchase your solo ad based on the number of people that the list owner will send the message to and that can range from 50 people upto a few thousand.

When purchasing a solo ad from an online marketer with a big list you will obviously pay more for your message to be sent to more people. Often a list owner will guarantee a set number of ‘clicks’. This means that they will send out your message to a pre-determined number of people and guarantee that these people will open your email message and ‘click’ on the link to your website or landing page.

It is important that you have your own ‘click tracking’ software to track the number of clicks you receive from your solo ad marketing campaign.

It is always worth contacting the list owner prior to purchasing a solo ad marketing campaign to ensure that their list will be receptive to your offer and when they will be able to send it out. Unless you have established a good relationship with the list owner you may have to wait a week or two before your solo ad is sent out and you may not have the option of the exact day that it is sent. Also, some list owners will write the solo ad copy, so make sure that they fully aware of the benefits of your product or service.

Do ‘shop around’ as there many list sellers who charge different prices for sending out the same number of solo ads. You do get what you pay for, so sometimes websites that offer free solo ads mailing lists are not necessarily the best way to promote your online business. Always check for testimonials from others who have purchased from the list owner.

SUCCESFUL SOLO AD MARKETING

A good starting point for internet marketing solo ads is via Udimi. It is one of the best solo ad sites where you can buy good value solo ad marketing mailings from reputable list owners, who all have reputation scores from others that have used them. As your list grows you can even sell your own solos from the website.

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