Solo Ad Marketing (Part 2)
In Part 1 of this article series, we explained solo ad marketing. As every online marketer knows, it is vital to build a list of potential customers and buying customers to whom you can sell your products and services. To sell your products and services, you need to drive these customers to your website and one of the most effective ways to drive traffic to your website is with solo ad marketing. For a more detailed explanation of how a solo ad marketing works, please refer to Part 1 of this article.
There are two ways that you can send out solo ad traffic:
- Solo ad marketing via an independent online marketer (see part 1)
- Solo ad marketing via an Ezine publishe
Solo ad marketing via an Ezine publisher
Ezines are basically online newsletters or magazines sent to subscribers by email. There are small ezines with a few hundred subscribers to large eznies with hundreds of thousands subscribers and there are topics on just about everything.
The great thing about solo ad advertising with ezines is that you can reach a large number of people who you already know have an interest in your product or service. The ezine publisher will send out your solo ad advertising independently of the ezine itself.
Using ezines is a really simple way to send out a solo ad advertising campaign to a target audience. You simply find the right ezine that is related to your product or service, write your copy, pay for the solo ad marketing campaign and the publisher will send it out to their subscriber list. And you know in advance they are interested in what you offer! Basically, you are using the ezine publisher’s list to boost your own list. The publisher already has a list of many subscribers and when he sends out your message to his entire list, the publisher is, in effect, endorsing you and your business to his subscribers.
As there are so many ezines available, before you buy your solo ad campaign, you have to check that the ezine is right for you. To do this, visit the publisher’s website and look at past editions of their ezine. Also, subscribe to their mailing list and read a few issues. If the ezine is aimed at your target audience it should be relevant to you and if it is not, why should it be relevant to your potential customers? You have to sure that it is a quality publication that subscribers will look forward to receiving as your solo ad will be seen to come from the publication – not you.
With any solo ad, whether it is sent via an independent online marketer’s list or via an ezine subscriber list, you must ensure that your ad is well written with clear benefits. Remember the objective of your solo ad marketing campaign is to get the reader to click the link within your text, go to your website or landing page and provide you with their name and email so that they can be added to your prospect list.
SUCCESFUL SOLO AD MARKETING
Finding your way through the sheer number of ezines available online for your solo ad marketing campaign can take up a lot of time. If you want to save time and find proven lists — and get great discounts too — you need to be a member of the Directory of Ezines.
They have done all the research, negotiated the best prices and made finding super solo ads easy. In addition to the ezine directory, which provides all the information you will need from ezine name, subjects covered, circulation, costs, contact details etc, the DOE provides non-ezine advertising resources, a learning centre covering important online marketing topics and one-on-one personal consulting with DOE owner and industry ‘guru’ Charlie Page.
To get a FREE copy of Charlie’s ebook ’Ezine Traffic Formula’ (normally worth $47) where you can learn more about solo ad marketing with ezine advertising Click Here.