4 Steps To Start Influencer Marketing
In a nutshell, influencer marketing is a step-by-step process where a business identifies and utilizes a high-profile individual who has an established and sizeable social media relationship and following with a core audience. This core audience are the same people who need and are known to purchase the goods and services that the business sells.
Influencer marketing builds and expands upon the idea of the old celebrity endorsement, with emphasis centered around a content-driven marketing campaign.
However, like any marketing tactic, when you start influencer marketing, it takes deliberate targeting and planning.