Is There A Difference Between Your Niche And Your Target Audience Online?
When you’re running an internet based business you definitely have to know the difference between your niche market and your target audience online. Although they are often used interchangeably, these phrases are not the same.
Your niche and audience are both crucial to building a successful internet business, and are definitely related in some ways. But it’s fruitless to try to target any group of people until you have established the special niche you will be working in. On the other hand, you can’t be successful in any niche market without targeting your marketing to a very specific, laser-focused audience.
Let’s look at the difference between a niche and a target audience online and how a clear focus between the two will help towards your success.
Have You Identified Your Target Market?
Did you know that zebras can teach you a lot about finding your target market? Zebras instinctively know that when they hang out in groups, interestingly called dazzles, their stripes blend together. This makes it hard to pick them apart as individuals by prey animals like lions. The black and white stripes of their bodies come together to create a confusing target that appears as one large individual to a lion.
However, when a lion focuses on just one individual zebra, it’s much easier for him to catch his target. Small fish use the same strategy too. Smaller saltwater fish are often brightly colored, in eye-catching patterns and designs. Small freshwater fish have iridescent, shimmering scales which create confusing patterns of light when they dart about, traveling in schools.
In both cases, the prey animal understands that hanging out in a large group makes it harder for predators to single them out. You can use these target market examples from the animal kingdom to identify your prospective customers.