What Are The Three Types Of Digital Media?

To run a successful business today you need a strategic digital marketing plan to make sure your branding and marketing will reach as many existing and potential customers as possible.

There are 3 types of digital media:

• Owned Media: Any online asset that you control like your website or social media channels
• Paid Media: Promoting your online content to improve traffic to your owned media assets
• Earned Media: Customers recommending you by word of mouth or through social media

These 3 types of digital media marketing will boost your audience reach. Of course, it will vary the way your target audience encounters your brand. If you want to boost brand awareness and increase sales, you want a combination of all 3 to blend them into new marketing strategies. Continue reading →