Tag Archives: Types Of Digital Media

7 Steps To Developing Your Digital Marketing Campaign

How To Execute A Digital Marketing Campaign

Digital marketing is all about how brands communicate digitally with their customers. It’s a type of marketing that uses online or internet technology to reach customers. It’s about attracting and engaging with customers using any type of digital technology.


FREE Checklist: How to Create a Sales & Marketing Funnel

As you sit down to develop your digital marketing campaign, there is some general information that you need to know, such as who your customers are, what you do for them, why, and how you do it. As you go through each step, you’ll note that everything works together.

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A Beginner’s Guide To The 3 Types Of Digital Media

What Are The Three Types Of Digital Media?

To run a successful business today you need a strategic digital marketing plan to make sure your branding and marketing will reach as many existing and potential customers as possible.


There are 3 types of digital media:

  • Owned Media: Any online asset that you control like your website or social media channels
  • Paid Media: Promoting your online content to improve traffic to your owned media assets
  • Earned Media: Customers recommending you by word of mouth or through social media

3 types of digital media

These 3 types of digital media marketing will boost your audience reach. Of course, it will vary the way your target audience encounters your brand. If you want to boost brand awareness and increase sales, you want a combination of all 3 to blend them into new marketing strategies. Continue reading →