Tag Archives: Video Marketing

Your Audience Wants To Watch Videos On Your Website

They Want Videos On Your Website (So Give Them What They Want)

Think about the last time you stumbled across a blog post that was recorded in video, and also written. Though the message was the same in text and video, the video probably resonated with you on a much deeper level. You may have even watched the video rather than taking the time to read the written blog post. You’re not alone.

As opposed to just text and/or images, video “speaks” to your audience. This is why why video marketing is so powerful. People can see and hear who you are, what you have to say, how your product works, and they are engaged better for video than through a simple blog post or picture.

Everyone loves videos, and your audience wants to watch videos on your website. So give them what they want.

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Should I Use Instagram For Business?

Should You Be Using Instagram For Business?

Using Instagram for business definitely deserves your attention. It’s no longer just a way for people to share what they’re eating with friends. It’s become a social media powerhouse, home to millionaire social media influencers and a great place for businesses and brands to connect with their followers and increase sales.


Not quite convinced that you should be using Instagram for business? Here are 5 reasons why you should be using it.

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How To Get Customers To Buy From Your Website

8 Emotional Triggers That Get Customers To Buy

If you know how to get customers to buy from your website, then you can increase your sales and your conversion rate. And that’s got to be good for your profit and your online business.


It’s often said that you should give people what they need, because that’s what they are going to buy. That may well have been the case once but today society has changed and people no longer buy what they need.

Instead they buy what they want and what they crave. So you see people struggling to put food on the table, but have a 42inch plasma TV, satellite system and a bottle of Jack Daniels!

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How To Get Traffic From YouTube Videos

Help Yourself To Free Traffic From YouTube Videos

You can get free traffic from YouTube videos by optimizing your video content. This type of search engine optimization (SEO) is an important part of building and marketing any business online.


Google purchased YouTube because it understands the power of video as a search tool. Video search makes up more than 70% of all web traffic in and this will only increase in the coming years.

So how can you maximize your videos’ SEO possibilities so that you get more free traffic from YouTube videos?

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What Will Make Your Videos Go Viral?

How Do You Make Videos Go Viral?

You may be wondering what exactly it means if your videos go viral. Well, you know how viruses spread, right? They pass from person to person and continue on and on for a very long time.


Viral video marketing campaigns work in much the same way. Video is probably the most viral of the various media methods, because people get more excited about videos.

The media site Upworthy is known for its viral videos. The company’s video content just “clicks” with so many people. The result is shares, likes, tweets and re-tweets across social media sites. Even though Upworthy is revered for its ability to make videos explode in popularity, a recent study showed only 0.3% of their posts actually go viral.

If a company that works very hard at creating media that will spread like wildfire across the internet fails to do so 99.7% of the time, how can you possibly make videos go viral for your business?

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7 Video Marketing Ideas For Shy Business Owners

Simple Video Marketing Ideas If You Don’t Want To Be On Camera

As an online business owner, you’re going to need some video marketing ideas to get your business noticed. When you have a video on YouTube, you have an excellent chance for ranking for a particular keyword or phrase in the world’s two largest search engines.


The largest search engine is Google. Google purchased YouTube a few years ago.  Now YouTube is the second largest search engine on the internet and has claimed more than 3/4 of all video search traffic.

But what if you’re camera shy? A lot of people are and don’t want their face on video talking about their business. If you’re one of the many people who is reluctant to get in front of a camera, here are 7 video marketing ideas for shy business owners to make sure you don’t miss out on the powerful marketing opportunities video provides.

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9 Ways To Market Your Online Business (Without Spending A Fortune)

How To Market Your Online Business Cheaply

Market Your Online Business

You don’t have to break the bank to market your business

It is possible to market your online business inexpensively. In fact, you can practically market your business for free if you know what to do. That’s why online marketing is so completely awesome and fun.

The barriers to entry are low, and even the learning curve is small. So before you know it, you’ll bring your business to profit with free or low cost marketing.

Here are 9 ways to market your online business without it costing you a fortune.

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17 Action Points To Create Engaging Content For Your Website

How To Consistently Create Engaging Content Online

Trying to create engaging content that speaks to your audience on a regular basis canCreate Engaging Content sometimes seem like a chore that never gets done. Sort of like the dishes in the kitchen sink. Once you clean them up you’re already making new dirty dishes. Once you push out new content, you already need more new content. It never ends.

But, it doesn’t have to be a chore. It can be interesting and even fun. After all, a solid content marketing plan is going to produce serious value for your business. Here are 17 action points to help you create engaging content on your website.

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10 Video Marketing Ideas For Small Businesses

Video Marketing Ideas That Are Quick And Easy To Produce

Are you stuck for video marketing ideas? According to Dr. James McQuivey of Forrester Research, the value of a one-minute video is over 1.8 million words. That’s pretty impressive. So what are the video marketing strategies for your business?

When you embark on a video marketing plan it’s important to use many different types of videos in your video marketing mix – just like when you start blogging. You want your audience to get excited about tuning into your videos because they know it will deliver value and not always exactly the same.

Here are 10 video marketing ideas that will keep your audience interested and don’t involve huge amounts of production.

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10 Video Marketing Tips For Better Online Marketing Results

Check Out These Handy Video Marketing Tips

These video marketing tips will help you craft a video that looks great, sounds great, and also get the message across to your viewer to take further action. Creating videos that generate better online marketing results is an art form. It’s a balancing act between giving too much information and not enough information.


Video is a super-powerful way to market your brand. You’ve heard the saying that a picture is worth 1000 words. Dr. James McQuivey of Forrester Research states that a minute-long video is worth 1.8 million words. If that’s true, then you need to start using some (or all) of these video marketing tips.

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12 Ideas To Boost Your Online Audience Engagement

Creating Online Audience Engagement

Online Audience Engagement

How do you engage with your online audience?

The more you develop your online audience engagement the more successful your internet marketing efforts will be. But it can be a challenge trying to find the right messages, tone and content for your audience.

That means developing the kinds of things that your prospects enjoy consuming the most. The more engagement you have, the more your audience will come to know, like and trust you. And then the more likely they are to buy from from you.

Here are 12 website engagement ideas so that you can give your prospects and customers what they are looking for whilst improving your relationship with them along the way.

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10 Ideas For Creating A Marketing Video Online

Ready To Make Your Next Marketing Video Online?

Marketing Video Online

Does your business have a video marketing strategy?

Creating a marketing video online can be as simple or as hard as you want to make it. You can spend thousands making professional productions or you can spend little to nothing making a video with your smart phone and uploading it to YouTube.

Why video marketing? Video marketing is a great way to increase engagement, boost brand awareness and improve search engine optimization. Video is shared and engaged with more often than text, which is why your online business needs a video marketing strategy.

Here are 10 video marketing ideas you can use for your business.

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10 Internet Marketing Basics You Need To Know Now

Internet Marketing Basics That Apply To Every Business

Knowing some internet marketing basics is essential for any online business owner, Internet Marketing Basicsregardless of your niche or industry. Internet marketing is the process of promoting your business on the internet. When you know how to do internet marketing you can reach a huge number of potential customers from all over the world.

Marketing an online business can be a daunting. You’re often faced with a whole range of different strategies. It’s not uncommon for new online entrepreneurs to become overwhelmed trying to juggle things like SEO, content marketing, black hat, white hat, CPC, PPC, keywords, backlinks, and many more. To help make your journey into internet marketing as smooth and as successful as possible, here are 10 internet marketing basics to get you started.
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How To Build Your Blog Audience Into Super Fans

Build Your Blog Audience With Every Post

Every successful online business owner knows that it’s important to build your blog audience.  Abuild your blog audience blog helps to expand your business, attract more clients and maintain relationships with your current customers.

There’s a huge number of blogs online in a variety of niche topics. You’ll see some blogs that are of superior quality and you’ll see other blogs that were last updated years ago! A stagnant blog usually means someone gave up too soon. Blogs don’t have to be hard work. They play a key role in educating prospects so that they may become future customers.

Many of your most qualified leads, whether you’ve identified them or not, will read your blog at some stage. To avoid your blog becoming tired and boring, there are some specific ways you can build your blog audience into loyal followers and customers.

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My 6 Favourite (And Free) Online Business Marketing Tools

6 Treats To Help Your Online Business Marketing

There are many different reasons why online business marketing is important. Marketing isOnline Business Marketing Tools essential for every business. It’s the process of bringing people to your business and converting them into customers. Without marketing, you’ll have no business because nobody will know that you exist.

Online business marketing makes it possible to target prospects from all over the world on a much larger scale than could ever be achieved through conventional ‘offline’ methods of marketing. It provides an instantaneous mode of conveying marketing messages, cost effectiveness and a high ROI (return on investment).

Below are 6 elements that I use for my online business marketing. And the great thing is, they’re all free!

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Why Your Audience Want You To Update Your Website Design

Do You Need To Update Your Website Design?

When you’re running an online business the last thing you often think about is to update update your website designyour website design. Any serious business owner knows that they need a website or blog to help market their business. Your target audience will expect you to have a website with your own domain name (URL). It establishes your business with a professional online presence and offers a central hub for all of your online and offline marketing efforts.

However, if you’ve not taken the time to update your website design recently or posted fresh content to it, your target audience will start to think that you’ve forgotten about them. After all, how would you think if you walked into a store in your high street and it has out-of-date stock and looked untidy, organised and uncared for by the store owner?

Here are some quick and simple web design updates to give your online presence a boost and improve your chances of succeeding in a competitive niche.

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Is Online Video Marketing Any Good? 7 Ways You Can Be Certain

The Benefits Of Online Video Marketing

Not sure about using online video marketing for your business? Many internet business owners are a little concerned about using video. Usually this is due to not feeling comfortable with creating videos and wondering if they are really worthwhile.


But the benefits of online video marketing for businesses is huge. Videos help to increase your online presence.  Also, your search engine rankings will start to improve and this will increase traffic to your site.

It’s relatively easy to incorporate videos into your marketing efforts. The video on I’ve put on this page was simply filmed with my smart phone and uploaded to YouTube. I then copy/pasted the ’embed’ link (found under the video on YouTube) onto this website page. Here are 7 reasons why you should be using more video.

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The Do’s And Don’ts Of Social Media

What Do’s And Don’ts Of Social Media Are Important To Your Online Business?

Just like any other form of business communication, there are several do’s and don’ts of social do's and don'ts of social mediamedia.  Social media lets your online business to connect with your target audience, increase your exposure, generate leads and bring in sales. Most individuals and businesses are connected to at least one social media site.  And, as social media is all about sharing, your posts, tweets or updates can reach a much wider audience than just the people who are directly connected to you.

There are numerous stories of how different businesses have posted to social media in frustration or anger only for it to cause a storm of protest and bad feeling about that business. Let’s take a look at some of the basic do’s and don’ts of social media.

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What Do You Think Makes A Good Business Website?

9 Key Ingredients For A Good Business Website

A good business website will start and build a relationship with your audience. It will showgood business website your knowledge and authority in your niche and sell your products and services on your behalf 24 hours a day, 7 days a week.

With a good business website, users don’t know if they’re dealing with a global company or a one-person operation. And this is good news because it means that your business can compete alongside the big boys. But the online world is a competitive environment and if you want your website to do its job effectively you need grab the attention of your visitors as soon as they land on your home page, then draw them further and deeper into your website and, ultimately get them to your checkout page.

Because there are so many different markets online, there are many different opinions on the most important elements of a good business website.  However, regardless of your industry or niche, here are 9 key web design requirements that every online business should have in place.

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6 Online Business Marketing Tactics That You Should Be Using

Proven Online Business Marketing Tactics

The key to successful online business marketing is understanding who your customer is, what their needs and wants are and how your product or service can help them. As an online business, your main aim is to get visitors to your website who are interested in the products or services you’re selling.

The tactics you use for your online business marketing can make all the difference between success or failure. If you market your website using the right ways, the traffic to your website will grow and in turn, this will increase your chances of making more sales. So how do you make sure people find your website among all the other similar websites?

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Race Ahead With These 7 Top Digital Marketing Tools

Mastering The Basics Of Digital Marketing

In basic terms, digital marketing is all about reaching customers in an electronic medium. This, of course, means advertising and marketing on the internet. But also includes email, social media and using software that works on autopilot to help you generate leads and sales for your business.

Online digital marketing offers business owners an extensive array of tools. These enable you to attract, engage and convert huge numbers of customers that is just not possible with traditional offline media.

If you are just starting your own online business, you may feel a little overwhelmed in where to start in order to build your brand and increase your profits. Or, if you have been in business for a while you may not be getting the kind of results you want. The list of online marketing tools below will help you to evaluate your current digital marketing strategies and identify any gaps.

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7 Ways To Build Your Online Business & Get More Customers

How To Get More Customers To Buy From You

Every online business owner wants to get more customers. And to get more customers youget more customers have to get people to know, like and trust you. You have to demonstrate to your prospective customers that you are a genuine person who understands the wants and desires of your audience and can help them get those wants and desires.

But newcomers to the online business worry about positioning themselves as an authority or leader in their chosen niche. To build you online business you don’t have to be an expert. You just need to know a little more than your prospective customer and know how to help find the product or service that they are looking for. Here are 7 ways you can build your online business, get people to know, like and trust you and ultimately get more customers.

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How To Make Online Video Marketing Work for Your Business

A Quick Introduction To Online Video Marketing

More and more marketers are using online video marketing to boost their website traffic, prospect list and sales conversions. Recent studies show that video sales pages are converting up to 300% more than old style contextual sales letters.

According to Hubspot, in 2015 video accounted for 57% of Internet traffic, which is almost 4 times as much as web browsing and email. Experts predict this number to grow to 69% by 2017 and 79% by 2018.

It’s no secret that the vast majority of successful internet entrepreneurs use internet marketing videos for marketing, sales, and communication. So how can you you use online video marketing to boost your business?

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6 Ways To Boost Your Work From Home Business In 2016

Supercharge Your Work From Home Business in 2016

If you’ve been thinking about starting a work from home business or if you already have one, there are certain steps that you can take to give it a boost in 2016. As with any business, a home based business does take time, resources and funding to achieve success.

In the very first instance, you need to have quality products or services that people will be willing to buy from your home based business. You also need to be clear on why people should buy from you, rather than somebody else. Here are 6 ways that you can boost your work from home business in 2016.

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How To Find Free Website Traffic On The Information Highway

Generating Free Website Traffic for Your Online Business

To get visitors to your website you can use paid or free website traffic methods andFree Website Traffic Info Graphic every online business owner needs to know how to get web traffic. Without traffic to your website, you’ll have no online business.

Paid website traffic will generate instant results but will end when you stop paying for it. Strategies for generating free website traffic take longer to generate results but can provide a steady flow of traffic for days, months or even years.

In this article, we’ll look at 4 effective ways you can generate free website traffic.

4 Ways To Get Free Website Traffic

1. Content Creation

One of the simplest things you can do to get free website traffic is to post content regularly. Each time you publish a new post or article it will be found by Google’s spiders and will be indexed in the search engines. This ranking will help your website get indexed quickly. What this basically means is that each time someone types in a search query in Google, your website is more likely to show up in the rankings. Higher rankings equates to more visitors to your website, which of course is what you want.

Creating a blogging calendar can help you stay on track and get those posts published regularly. Always write posts that are informative and helpful to your readers, this way they will return to read more at a later date. Try to post two to three times a week. Pick a schedule that you can stick to without overwhelming yourself.

2. Guest Blogging

Another method for generating free web traffic is to leave well thought out comments to questions on industry forums and related blogs. Both methods can work extremely effectively and provide you with a good source of new traffic. When leaving comments don’t be spammy. Instead answer the question in a thoughtful manner. Leave helpful advice and information. Most blogs will allow you to link back to your last blog post. This way anyone interested in your comment can visit your blog.

3. Social Media 

Websites such as Facebook, Twitter, LinkedIn, Google+ and Pinterest can open your online business to a whole new audience. Social media allows you to show off your best content, and highlight all your brand has to offer. But you have to give value to get value. Whether you use text, images or video, you need to provide engaging content that is related to your business, service, or product that people will want to share.

4. Video Marketing 

Videos are a great way to get traffic to your website. People enjoy watching video and are more likely to share great videos with their friends. Videos can be produced simply and quickly. Two or three minutes is long enough. You can just record yourself reading your blog post if you don’t know what to create a video about. You don’t even need to be on camera. Screen capture software, like Jing, is free software that records what is on your computer screen and is a great way to show a presentation and share it online.

Want More Free Website Traffic?

Every online business owner needs to know how to get web traffic. If you don’t have proven ways to get more traffic to your website or sales pages you won’t get any customers and you won’t make any money. Generating free website traffic is one thing but it needs to be targeted website traffic to turn it into profitable sales. In this video presentation you’ll see how smart online entrepreneurs are generating a flood of free website traffic from Facebook.

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