Using Instagram for business definitely deserves your attention. It’s no longer just a way for people to share what they’re eating with friends. It’s become a social media powerhouse, home to millionaire social media influencers and a great place for businesses and brands to connect with their followers and increase sales.
Not quite convinced that you should be using Instagram for business? Here are 5 reasons why you should be using it.
If you know how to get customers to buy from your website, then you can increase your sales and your conversion rate. And that’s got to be good for your profit and your online business.
It’s often said that you should give people what they need, because that’s what they are going to buy. That may well have been the case once but today society has changed and people no longer buy what they need.
Instead they buy what they want and what they crave. So you see people struggling to put food on the table, but have a 42inch plasma TV, satellite system and a bottle of Jack Daniels!
You may be wondering what exactly it means if your videos go viral. Well, you know how viruses spread, right? They pass from person to person and continue on and on for a very long time.
Viral video marketing campaigns work in much the same way. Video is probably the most viral of the various media methods, because people get more excited about videos.
The media site Upworthy is known for its viral videos. The company’s video content just “clicks” with so many people. The result is shares, likes, tweets and re-tweets across social media sites. Even though Upworthy is revered for its ability to make videos explode in popularity, a recent study showed only 0.3% of their posts actually go viral.
If a company that works very hard at creating media that will spread like wildfire across the internet fails to do so 99.7% of the time, how can you possibly make videos go viral for your business?
Simple Video Marketing Ideas If You Don’t Want To Be On Camera
As an online business owner, you’re going to need some video marketing ideas to get your business noticed. When you have a video on YouTube, you have an excellent chance for ranking for a particular keyword or phrase in the world’s two largest search engines.
The largest search engine is Google. Google purchased YouTube a few years ago. Now YouTube is the second largest search engine on the internet and has claimed more than 3/4 of all video search traffic.
But what if you’re camera shy? A lot of people are and don’t want their face on video talking about their business. If you’re one of the many people who is reluctant to get in front of a camera, here are 7 video marketing ideas for shy business owners to make sure you don’t miss out on the powerful marketing opportunities video provides.
You don’t have to break the bank to market your business
It is possible to market your online business inexpensively. In fact, you can practically market your business for free if you know what to do. That’s why online marketing is so completely awesome and fun.
The barriers to entry are low, and even the learning curve is small. So before you know it, you’ll bring your business to profit with free or low cost marketing.
Here are 9 ways to market your online business without it costing you a fortune.
How To Consistently Create Engaging Content Online
Trying to create engaging content that speaks to your audience on a regular basis can sometimes seem like a chore that never gets done. Sort of like the dishes in the kitchen sink. Once you clean them up you’re already making new dirty dishes. Once you push out new content, you already need more new content. It never ends.
But, it doesn’t have to be a chore. It can be interesting and even fun. After all, a solid content marketing plan is going to produce serious value for your business. Here are 17 action points to help you create engaging content on your website.
Video Marketing Ideas That Are Quick And Easy To Produce
Are you stuck for video marketing ideas? According to Dr. James McQuivey of Forrester Research, the value of a one-minute video is over 1.8 million words. That’s pretty impressive. So what are the video marketing strategies for your business?
When you embark on a video marketing plan it’s important to use many different types of videos in your video marketing mix – just like when you start blogging. You want your audience to get excited about tuning into your videos because they know it will deliver value and not always exactly the same.
Here are 10 video marketing ideas that will keep your audience interested and don’t involve huge amounts of production.
These video marketing tips will help you craft a video that looks great, sounds great, and also get the message across to your viewer to take further action. Creating videos that generate better online marketing results is an art form. It’s a balancing act between giving too much information and not enough information.
Video is a super-powerful way to market your brand. You’ve heard the saying that a picture is worth 1000 words. Dr. James McQuivey of Forrester Research states that a minute-long video is worth 1.8 million words. If that’s true, then you need to start using some (or all) of these video marketing tips.
The more you develop your online audience engagement the more successful your internet marketing efforts will be. But it can be a challenge trying to find the right messages, tone and content for your audience.
That means developing the kinds of things that your prospects enjoy consuming the most. The more engagement you have, the more your audience will come to know, like and trust you. And then the more likely they are to buy from from you.
Here are 12 website engagement ideas so that you can give your prospects and customers what they are looking for whilst improving your relationship with them along the way.
Does your business have a video marketing strategy?
Creating a marketing video online can be as simple or as hard as you want to make it. You can spend thousands making professional productions or you can spend little to nothing making a video with your smart phone and uploading it to YouTube.
Why video marketing? Video marketing is a great way to increase engagement, boost brand awareness and improve search engine optimization. Video is shared and engaged with more often than text, which is why your online business needs a video marketing strategy.
Here are 10 video marketing ideas you can use for your business.
Internet Marketing Basics That Apply To Every Business
Knowing some internet marketing basics is essential for any online business owner, regardless of your niche or industry. Internet marketing is the process of promoting your business on the internet. When you know how to do internet marketing you can reach a huge number of potential customers from all over the world.
Marketing an online business can be a daunting. You’re often faced with a whole range of different strategies. It’s not uncommon for new online entrepreneurs to become overwhelmed trying to juggle things like SEO, content marketing, black hat, white hat, CPC, PPC, keywords, backlinks, and many more. To help make your journey into internet marketing as smooth and as successful as possible, here are 10 internet marketing basics to get you started. Continue reading →