Video can provide value, relevance, and the immediacy that your audience desires.
Some things are simply true whether you like it or not. One of those things is that consumers love video. They are more likely to watch it, engage with it and share it than they are text-based content. Overall people prefer video. More shares are generated by social videos than text and images combined.
Of course, you need to study your own audience to determine what they prefer and if you should create video content for them. Having said that, it’s likely that you’ll need more video content creation, not less.
More and more marketers are using online video marketing to boost their website traffic, prospect list and sales conversions. Recent studies show that video sales pages are converting up to 300% more than old style contextual sales letters.
According to Hubspot, in 2015 video accounted for 57% of Internet traffic, which is almost 4 times as much as web browsing and email. Experts predict this number to grow to 69% by 2017 and 79% by 2018.
It’s no secret that the vast majority of successful internet entrepreneurs use internet marketing videos for marketing, sales, and communication. So how can you you use online video marketing to boost your business?