Content is king on the internet. But content is more than written text today. You need to include a variety of formats of content to attract your target market. The majority of your competitors most likely don’t have a podcast and probably have no idea how to create one. Recording your own podcast gives you a golden opportunity to get one step ahead.
When you start podcasting, it’s a great way to get information to your audience. They can download and take your message with them when they’re commuting to and from work, in the car while traveling, or they can simply listen on their computer while at home. Here are some handy tips for starting a podcast.
A podcast is simply a digital audio recording available for download from the internet. It’s similar to a traditional radio show in some ways. For an online business owner, recording your own podcast is an extension of the content on your website.
Recording a podcast is a great way to get information to your audience. They can download it and take your message with them to the gym, listen in the car while traveling, or simply listen on their computer while they chat on Facebook. Podcasting makes your message more personal and tangible to your audience.
Here are 10 tips for recording your own podcast to make it as professional as you can so that you provide your listeners and prospects the best possible experience.
Chances are you’ve heard about webinars. You’ve probably even attended a few. That’s because webinars are extremely popular right now. All of the big name gurus, big and small brands are using them to take their businesses to new levels.
If you’ve not done so already, you should be hosting webinars for your business. Why? There are a lot of reasons why the webinar business model works better than other marketing models for boosting engagement, building your list, making sales and improving your business profile. Let’s look at a few.
Some people start podcasting just to experiment and then realize they can make money doing a podcast. Not many people create a podcast just for the fun of it. Most podcasters are looking to get some sort of monetary return.
Podcasting is the process of recording audio files which your audience can subscribe to and download to their smartphone or tablet. In the US, the largest demographic of podcast listeners are 25 to 54 years old, a segment of the population with money to spend. In the UK, over 4 million adults regularly listen to podcasts.
Smart podcasters are constantly finding new ways to make money doing a podcast. Here are a 6 proven ways for you to try.
When creating a podcast, the most difficult thing for most people is coming up with good podcast content on a consistent schedule. You can have a great voice, lots of followers and listeners and bags of confidence, but without the content to accompany it, your podcasts will fail.
Your podcast won’t deeply connect with everyone that listens to it. Some people will listen to one of your podcast episodes for a couple of minutes, then tune off and never return. That’s OK. You can’t please all of the people all of the time.
But, with the right podcast content, what you can do is connect deeply with people who are looking for the information you’re talking about. These are people who identify with your voice and your message. They are much more involved emotionally when they hear your voice in a podcast, rather than reading that very same information in a blog post.
When you start a podcast it’s great way of promoting your business and establishing yourself as an expert in your niche. One of the big benefits to your audience when starting your own podcast is that they don’t have to be infront of a computer screen to listen to you.
They can download your podcast and listen to it where and when they want to, whether it’s when they’re commuting to and from work, exercising or generally on the move. A podcast enables you to connect with your audience on a much more personal level than text-based media.
However, many business owners never start a podcast because they have fears and reservations that they’ll get it all wrong. Here are some of the most common ones you might be feeling and how you can overcome them.
Your competitors may have multiple websites and blogs, each one showcasing a product or service. The same can’t be said about podcasts. Although having a website and a blog is important, a podcast for your business will provide a unique marketing approach that engages people much more than text based content ever can.
Quite simply, a podcast is a type of RSS feed (or the delivery system used) that listeners can subscribe to. But instead of using text or video as content, it uses audio. It’s like having your own radio show, but to a targeted audience who are genuinely interested in what you have to say.
You can use your podcast to build engagement and authority with your target market, grow your email list and sell your products and services.
It’s Not As Challenging As You May Think To Run A Successful Webinar
When you run a successful webinar it provides a way for you to work with your audience on a more personal basis. You can use them to build your email list, and to make connections with new people. But your first webinar can be a bit daunting.
Think of it like learning to ride a bicycle. When you were little, your mom, dad or older sibling probably taught you how to ride. Maybe when you first started out, you had training wheels. Eventually, those training wheels were taken away. You wobbled, flopped and fell several times, but eventually, you learned to ride a bicycle on two wheels and you felt great about yourself.
What’s The Difference Between Webinars And Podcasts?
Webinars and podcasts are smart online business tools.
Webinars and podcasts have become key marketing tools for the online entrepreneur. Webinars are one of the most cost-effective ways to sell high-end information products and online courses. Podcasts are exploding in popularity due to the fact that they are free, accessible 24/7 from anywhere in the world, and there is nothing more than a time investment involved for the producer.
There are plenty of pros and cons of webinars and podcasts for the online entrepreneur or small business person to grow their business. Let’s take a look at just a few of the ups and downs of podcasts and webinars as marketing media.