Chances are you’ve heard about webinars. You’ve probably even attended a few. That’s because webinars are extremely popular right now. All of the big name gurus, big and small brands are using them to take their businesses to new levels.
If you’ve not done so already, you should be hosting webinars for your business. Why? There are a lot of reasons why the webinar business model works better than other marketing models for boosting engagement, building your list, making sales and improving your business profile. Let’s look at a few.
It’s Not As Challenging As You May Think To Run A Successful Webinar
When you run a successful webinar it provides a way for you to work with your audience on a more personal basis. You can use them to build your email list, and to make connections with new people. But your first webinar can be a bit daunting.
Think of it like learning to ride a bicycle. When you were little, your mom, dad or older sibling probably taught you how to ride. Maybe when you first started out, you had training wheels. Eventually, those training wheels were taken away. You wobbled, flopped and fell several times, but eventually, you learned to ride a bicycle on two wheels and you felt great about yourself.
What’s The Difference Between Webinars And Podcasts?
Webinars and podcasts are smart online business tools.
Webinars and podcasts have become key marketing tools for the online entrepreneur. Webinars are one of the most cost-effective ways to sell high-end information products and online courses. Podcasts are exploding in popularity due to the fact that they are free, accessible 24/7 from anywhere in the world, and there is nothing more than a time investment involved for the producer.
There are plenty of pros and cons of webinars and podcasts for the online entrepreneur or small business person to grow their business. Let’s take a look at just a few of the ups and downs of podcasts and webinars as marketing media.
Webinars have high CTRs and sales conversion rates.
So what are webinars? A webinar is nothing more than a live web-based video or audio conference that connects you as the host of the webinar to your audience. Webinars should be an important part of your online marketing mix. They have the ability to bring in new potential leads from all over the world, as well as help you engage with your audience in a new, more personal way.
But if you’ve never run a webinar before it can be very daunting. I mean, where do you even start?