Tag Archives: Your Brand on Social Media

What To Ditch And What To Add To Your Branding Strategy This Year

Why A Branding Strategy Is Important

If you want to scale your business this year, you need to stretch beyond your comfort zone. Imitating others will make it difficult to stand out in the market and achieve sustainable growth. So it’s time to be creative and innovative.


When developing a brand strategy, it’s easy to follow the latest trends and produce your own version. You’ll get a hit now and then, but your work isn’t memorable. There’s nothing original and memorable about your strategy.

To build a lasting brand, you need to stake your claim, make a powerful impact, and deliver something valuable time and time again. A brand is always changing, but it should grow from a strong foundation and identity supported by marketing.

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How To Market Your Business In LinkedIn

Market Your Business In Linkedin

You get a much more professional, business-oriented experience on LinkedIn than on other social media sites.

LinkedIn is a social media network and all social media sites are social in nature. People go to these sites to socialize and meet others with similar interests, and not to have you try and sell them on your products and services.

Having said that, the business professionals you will meet on LinkedIn are definitely more likely to join you in a business venture or become a customer than those you engage with on Facebook or Twitter.

If you know how to market your business in LinkedIn, it can prove to be a very effective way to find new customers, partners and connections.

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How To Differentiate Your Brand On Social Media

Does Your Brand On Social Media Stand Out?

If you want to be remembered on social media, it’s imperative that you stand out in a good way. You don’t want to be irritating. You really want your audience to see you as you are, but sometimes that means you must be more of what you are for them to notice.


And you don’t need to be on all the social media platforms. It’s good to be on a couple in case one platform goes away. Don’t laugh,  that can happen.

Even Facebook may not exist in its current form in a few years, so never put all your eggs in one basket. The important thing is to rely on your audience to lead the way along with the goals you have created. Here are 8 ways to differentiate your brand on social media.

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