Is There A Difference Between Your Niche And Your Target Audience Online?
When you’re running an internet based business you definitely have to know the difference between your niche market and your target audience online. Although they are often used interchangeably, these phrases are not the same.
Your niche and audience are both crucial to building a successful internet business, and are definitely related in some ways. But it’s fruitless to try to target any group of people until you have established the special niche you will be working in. On the other hand, you can’t be successful in any niche market without targeting your marketing to a very specific, laser-focused audience.
Let’s look at the difference between a niche and a target audience online and how a clear focus between the two will help towards your success.
Why Your Niche And Target Audience Online Are Different
Your Target Audience Online
Your target audience online is the WHO part of your marketing equation. You’re marketing to a specific audience who you think will benefit from your products and want to buy them. It’s always advisable to do plenty of research before ever attempting to sell anything online.
As an example, let’s say you’re selling weight loss products. First, figure out who exactly who would want to buy your product. How would you describe your target market? Are they predominately male or female? How old are they? Where do they live? What you’re doing here is called creating an “audience profile“.
Let’s say you’ve decided that your target audience online is men between the ages of 18 and 35 who want to lose weight.
You’re now getting closer to selling your products. However, you are not done with your preparations yet. If you simply go out and approach every man between the age of 18 and 35, you’re going to do better than if you were targeting the entire male population. But you’ll still not reach the level of success you can when you define your niche.
Free Checklist & Toolkit: How To Choose Your Online Niche
Your Niche Market Online
If your target audience online is the WHO of your marketing efforts, your niche is the WHAT.
What is your unique story? How does your brand look as compared to your competitors? What problem or solution are you offering to your target audience? There are probably hundreds of different different types of target markets within the weight loss industry.
Those businesses will all need to be marketing to a specific audience within their niche. They will have outlined their particular brand, what it looks and feels like, and their specific approach to solving a problem or answering a big question for their target audience. By developing a niche within their target market, these business owners will achieve the maximum potential for their marketing efforts.
So, back to our example. You’ve decided that your target audience online is men between the ages of 18 and 35 who want to lose weight. Your niche could be men between the ages of 18 and 35 who want to go from couch potato to marathon runner in less than 1 year.
Identify Your Target Audience First
Remember, identify your target audience online first. This is “who” you will be marketing to. Then separate your business from the competition by identifying a specific problem or need you are solving or fulfilling. Create your brand around that niche. This is the “what” that makes you unique when compared to the competition in your market.
Getting to Know Your Audience from What They “Are Not” Telling You
You have heard people say before, “If you don’t tell me how I can help you, how can I help you?”
Sometimes though, what your audience doesn’t tell you is more important than what they are communicating. Let’s go back to our weight loss market. You have a list, and when you survey that list the number one request is to lose 25 pounds in 3 months.
You go to work, writing blog posts, creating videos, selling appropriate affiliate products, or creating information products that help your audience do exactly that. Then something strange happens. You don’t make any sales. What happened?
The Big “WHY”
The important thing here is exactly what your audience is NOT telling you. The “BIG WHY” behind their motivation to lose weight. A woman may realize that her wedding day is just around the corner. She knows this is a once-in-a-lifetime event (hopefully), and wants to look her best so the pictures taken be perfect in every way.
You may think it’s that person’s fault for not telling you her intimate reason for wanting to lose weight. That is incorrect. You’re the person they came to for help. You didn’t ask deep enough questions to get around to the real reason weight loss was desired.
Think about identifying target market questions at deeper level. Don’t just ask them if they want to lose weight. Ask them why and keep digging down to the core emotional need. When you satisfy this deep desire for change, rather than what is expressed as a surface desire, you have a customer for life.
Finding Profitable Niches Online
Internet entrepreneurs, affiliate marketers, information product developers, bloggers etc come in all shapes and sizes. Their levels of success vary, as do the products and services they offer, and what they would qualify as “success” in their businesses. When you know how to identify your target market in a particular niche you can qualify your prospects before you even start to market to them. To help you find those find those gold nugget opportunities that exist in your marketplace download a FREE copy of Market Samurai. You’ll soon be able to identify a high-profit, low-competition target audience online with devastating accuracy.