Help Yourself To Free Traffic From YouTube Videos
You can get free traffic from YouTube videos by optimizing your video content. This type of search engine optimization (SEO) is an important part of building and marketing any business online.
Google purchased YouTube because it understands the power of video as a search tool. Video search makes up more than 70% of all web traffic in and this will only increase in the coming years.
So how can you maximize your videos’ SEO possibilities so that you get more free traffic from YouTube videos?
How To Get Traffic From YouTube Videos
You don’t have to be reminded that Google is far and away the most used and biggest search engine on the web. Since they bought YouTube, which has claimed a staggering 78% of all of video web traffic, how do you think Google ranks videos?
Forrester Research tells us it is 50 times easier to rank for a piece of content if there’s a video accompanying it, than if you just use a text-based message. This is because Google, and the other search engines, consistently rank a piece of content with video ahead of a similar piece of content with no video.
Why Use Video?
Think about the way video is used on the web in today’s society. Video is often passed around and shared on social media. It’s more easily digestible. Even if someone doesn’t think they have time to read your text, they will have the time to watch a video that’s just a few minutes long.
It’s easier to make a connection through video. People can hear your voice and see you talking. There’s more than one way to create a video, of course. You can create a “talking head” video where you talk directly to the camera or you can create one using slides, with a voiceover, etc. Selling products and services online can sometimes be more difficult than person-to-person sales. Video is a great way to make that personal connection through the web.
Maximize Your Videos’ SEO Possibilities
On your website or blog, you can add as much text as you like. On YouTube, your video description can be up to 5,000 characters long. Research shows that the average online word is approximately 6 characters in length. This means you could add a 833 word description to each video you place on YouTube. This is how you get more traffic from YouTube videos. You add plenty of relevant keywords and phrases to your video tags, titles and any accompanying content.
When you use as many characters as YouTube allows, and your competitors don’t, you create a simple advantage that speaks the language the YouTube search engine algorithm
wants to hear.
- YouTube video title – up to 100 characters long
- YouTube video tags – up to 120 characters long
- YouTube video description – up to 5,000 characters long
FREE Checklist: How To Market Your Business With Video
Videos Build Powerful Social Media Backlinks
A backlink is simply a trail that shows where someone began before they headed to your website. The search engines respect social media giants like Facebook, Instagram, Snapchat and YouTube. When you place videos on those sites and people click from your videos to your web properties, you get SEO love.
People stay on a webpage much longer when there is video on that page. The amount of time someone spends on your webpages is an important metric in the Google algorithm. The same is true for search engines like Bing and Yahoo. The longer you can get someone to stay on your website the better your ranking for search terms on that page.
YouTube Video Optimization
Start adding videos to your website pages and put them above the fold. This gets people to spend more time on your website then they are currently, which helps your SEO efforts. Add social media share buttons that make it easy to share your content with others, and your search engine optimization is rewarded when your videos go viral.
One thing you need to be concerned with when it comes to using video on your website or blog is page speed. When you use YouTube to host videos, you save an enormous amount of money on bandwidth and secure hosting services. It will be impossible to use shared hosting when you host your own videos, so using YouTube for hosting is a winner right out of the box. Putting too many videos on a page can not only slow page load speed, but also it will confuse your audience. Using one at a time will ensure that focus is maintained.
Keyword Tool To Get More Traffic From YouTube Videos
YouTube is the largest video search engine in the world. That is why YouTube videos ranks so high on Google. When you use Key Tools Limited, a YouTube keyword suggestion tool, you get as many as 750 keyword suggestions absolutely free. The software uses the YouTube autocomplete feature to show you relevant and frequently searched for long-tail keywords about your niche or market.
Free YouTube SEO Cheat Sheet
If you want more traffic from YouTube videos, this free YouTube SEO Cheat Sheet can really help you out. It’s jam packed with a ton of simple and actionable tricks that show you how to rank YouTube videos on Google. Specifically it reveals:
- A proven formula for writing video titles that get clicks.
- The 3 tags your video must have to maximize video traffic potential.
- The single biggest factor that impacts video rankings, and how to nail it by “opening a loop” at the start of each video.
- 7 simple tricks for generating natural inbound links.
- 3 “psychological video triggers” that keep watching your video till the very end – and why this is essential for earning stable rankings.Download Your Video SEO Cheat Sheet Here (For FREE)