How To Market Your Video Blogs
When you put in the work to create video blogs, you want to be sure they’re seen. Video blogs, sometimes called a vlog, are a great way to increase engagement and speed up brand awareness. Video is shared and engaged with more often than text, which is why you need to include video in your marketing efforts.
Marketing and promoting your video blogs is an important step to making sure that people see the work you’ve done and start recognizing you as the expert you are. Don’t hide your videos by continuously producing without promoting. Any way that you can encourage people to find your video, is a step in the right direction. And it doesn’t have to cost you any money.
Here are 10 tips for marketing your video blogs that don’t cost you any money.
10 Tips For Marketing Your Video Blogs
1. Embed Them In Your Blog
It might sound obvious, but even though you’re uploading video blogs to YouTube, you should still write a blog post and intro to the video and embed it into your blog. Remember to include in the title that a video is included, and include a good description.
When you are promoting your video on your blog or website use appropriate link text (sometimes called anchor text). This ensure that it is something people want to click on. The anchor text should be relevant to the video you’re linking to, rather than just a generic ‘click here’. The blue, underlined anchor text is the most common as it is the web standard and your readers will instantly know that it is a link to another online page.
2. Choose A Good File Name
When you save the video on your computer and then upload it, give the video a name that makes sense as to what the content is. When the video is shared through the internet, this file name will be indexed.
3. Add a Keyword-Rich Title
The title of your video blogs on the places where you share them should fit the content, but should also include some keywords that help search engines find your video. A keyword-rich, direct and to-the-point title is the best thing you can do for every blog post, video or not.
4. Don’t Forget The Description And Tags
Don’t forget to include a description of your video when you upload it. Do provide original and unique text descriptions for each place you put your video. On YouTube there is a place to describe the video. It’s important to use the space you have to its full potential to include a link to your website and any products you are promoting.
Using tags is often skipped today. But the ability to include them are still being added to platforms including WordPress and YouTube for a reason. Use descriptive tags that connect with keywords that fit your video blogs. Include tags and you’ll rank higher.
FREE Checklist: How To Market Your Business With Video
5. Give It A URL That Makes Sense
In some cases your URL is your title, but sometimes you might want to shorten the URL. But, if you do that, ensure that it makes sense to the content of the video.
6. Share Your Videos on Video Sharing Sites
Sites like YouTube, Flickr.com, Vimeo.com and others allow you to share all your video blogs. You should share them where appropriate and fitting. The more eyes on your video, the better. Also allow others to embed your videos. Don’t disable the ability for people who like your video to embed it into their own blog or website. This will give you more exposure.
7. Cross-Link To Other Videos
When you write any blog post that is relevant, you can add the link to the video at the bottom as other information that your audience might want to see. You can tweet the video out as well as share it on other social media.
8. Ask People to Share It for You
In every video you create, ask people to like it, share it, and tell others about it. The more you ask, the more likely it is to be shared. Always share your video blogs from your blog post on Twitter, with a very short blurb to encourage people to watch it. Uploading videos directly to Facebook is a great way to get people to see your work. Shorter videos are best. And don’t forget to share it on Google+ (Google Search is still the number one search engine).
It’s also worth liking yourself. It might seem strange but liking your own video blogs it’s important as it’s another way to show up in the streams of people who are connected to you.
9. Keep Comments Totally Open
Always let people make comments on your videos. Closing off comments is a sure way to kill the video. Yes, sometimes you’ll get spam, and sometimes people will be mean or disagree, but that’s part of the process. How you respond will make a huge difference in how you’re perceived. You can also create a video in response to other people’s videos. If you have a good video that fits as a response to someone else’s video, especially if they’re popular, send it as a video response after personalizing it as a response. This may earn you an entirely new audience.
10. Repurpose Videos
You can cut up longer videos into shorter quick videos to share with your audience, and even turn videos into blog posts, or transcribe the videos, add to them and turn them into an eBook or report
Professional Video Blogs Produced In Minutes
Creating the video and publishing is your first step. Take the tips listed above will ensure a higher viewership. That viewership will snowball and eventually you’ll have a larger fan base so that anything you put up gets many viewers almost automatically. Many online entrepreneurs never bother to learn how to make a video blog. They think it’s too time consuming and laborious. But now it’s easy to create professional high-quality online marketing videos. Try out this video blog software for free and get your video blogs produced faster and with less effort than ever before.